3INA Makeup Becomes BCorp Certified

3INA Makeup has long been a trailblazer in the industry, defying norms and redefining beauty standards. Now, they've reached a new milestone that solidifies their dedication to positive change: becoming a certified B Corporation.

From its inception, 3INA has challenged conventions, championing a no-rules mentality and celebrating diversity in all its forms. Their products, renowned for their vivid colours and exceptional performance, have captured the hearts of beauty enthusiasts worldwide. But beyond the allure of cosmetics, 3INA has consistently upheld values of inclusivity, cruelty-free practices, and environmental responsibility.

The journey to B Corp certification is no small feat, requiring rigorous assessment across various metrics of social and environmental performance, accountability, and transparency. For 3INA, this journey culminated in an impressive overall B Impact score of 86.3, far exceeding the median score for ordinary businesses.

Ignacio Ramos, HR & ESG Director at 3INA, aptly captures the sentiment of pride and purpose that permeates the brand: "We are incredibly proud at 3INA to achieve B Corp certification. This distinction reflects our firm commitment to sustainability, transparency, and responsible business practices."

Indeed, 3INA's commitment to ethical governance, fostering a positive workplace culture, engaging with communities, minimizing environmental footprint, and prioritizing customer well-being has not only earned them recognition but also set a benchmark for others to follow.

By embracing the B Corp ethos, 3INA joins a global community of businesses dedicated to using their platform for good, aligning profit with purpose. It's a testament to their belief that beauty goes beyond skin-deep, encompassing values that resonate with consumers seeking brands that prioritize people and the planet.

As the first global color brand to achieve B Corp certification, 3INA paves the way for a more conscientious future in the beauty industry. Their journey serves as inspiration, reminding us all that makeup isn't just about appearances—it's a powerful tool for positive change.