ghd is the Official Hair Partner for the EE BAFTA Film Awards 2024

Iconic British hair tool brand ghd is delighted to join BAFTA to support the EE BAFTA Film Awards for 2024. This partnership celebrates a mutual appreciation of creativity; empowering everyone to achieve their ambitions and giving them the tools to create their own red-carpet moments in their everyday lives. 

At the forefront of beauty tech, ghd stands as a beacon of innovation, celebrated for curating the epitome of styling excellence. Our globally acclaimed stylers, unrivalled in quality, establish ghd as the ultimate choice for those seeking unparalleled glamour. 

As a testament to our commitment, ghd will be taking part in the Nominee Style Suites at The Savoy ahead of the Awards on Sunday 18th February 2024, providing BAFTA Film nominees with unique, creatively led and trend-setting hair styling for the red carpet. 

ghd has been transforming beauty routines with the power of a Good Hair Day since 2001, when three hairdressers from Yorkshire put a radical new hair styling product into the hands of women across the globe. With the respect and loyalty of an army of devoted stylists, ghd quickly developed a cult-like status nationwide. A monthly trip to the salon was no longer the only way to have a good hair day - this could be achieved every day. 

Commenting on this partnership, Liz Griffiths Managing Director of ghd UK & Ireland says, ‘The success of our partnership with BAFTA last year was truly remarkable – witnessing the transformative power of hair on the red carpet is truly an inspiring spectacle. ghd has always been a pioneer in setting hair trends and encouraging people to embrace creativity, not only on the red carpet but in all aspects of their lives. As we stand proudly once again as the Official Hair Partner to the BAFTA Film Awards, we eagerly anticipate the creativity and talent that this year’s Awards will undoubtedly bring, and the opportunity to contribute to another year of unforgettable style moments.’