Pedro Paiva on Shaping Identity Through Make-up and Wigs

Pedro Paiva is a master of wig and makeup artistry, known for his work with drag performers on RuPaul’s Drag Race and editorial shoots for Vogue Italia. His true creative magic, however, shines in the world of theatre, where he has contributed to iconic West End productions like Priscilla, Queen of the Desert and The Time Traveler’s Wife. In this exclusive interview, Pedro shares his journey into the industry, his process for creating unforgettable looks, and how his artistry has evolved. From transporting audiences through time with his wig designs to crafting characters with his makeup skills, Pedro’s work is a blend of creativity, precision, and flair.

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HairChiara Zucchelli
Top 10 Perfume for the Weather Break

The shift between seasons isn’t just about swapping wardrobes—it’s the perfect time to rethink your signature scent. As the weather transitions, so should your fragrance, adapting to the changing temperatures, moods, and energy in the air. Whether you’re craving fresh citrus notes for those first hints of spring or something warm and cocooning for unpredictable breezes, the right perfume can set the tone for the new season ahead.

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Natalia Kulak
Key Brow Trends to Watch in 2025

Brows have long been the unsung heroes of beauty, capable of transforming an entire face with the right shape and definition. In 2025, the focus shifts to a more effortless yet refined approach—think soft enhancements over harsh lines. From barely-there micro brows to lifted, feathered finishes, the coming year is all about striking the perfect balance between structure and natural texture. Here’s everything you need to know about the biggest brow trends set to take over.

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Natalia Kulak
The Value of Wellness Paths in Spas

Wellness paths are structured experiences that guide guests through a curated sequence of spa treatments, enhancing relaxation, rejuvenation, or invigoration. When implemented effectively, these paths improve treatment efficacy, guest satisfaction, and operational efficiency. However, many spas fail to offer clear guidance, leading to suboptimal experiences.

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Valentine's Day Make-up Essentials

Valentine's Day is just around the corner, and whether you're going out for a romantic dinner, hanging out with friends, or just treating yourself, it’s the perfect excuse to try a fun and flirty makeup look. From soft and natural to bold and glam, here are some makeup essentials to help you create a look that makes you feel amazing.

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MakeupChiara Zucchelli
In Conversation with Christian Vinsot, COO of Goldfield & Banks on The Future of Australian Luxury Fragrance

I sat down with Christian Vinsot, who has recently been appointed Chief Operating Officer of Australia’s first luxury fragrance house; Goldfield & Banks. In the heart of Mayfair, with the scent of Silky Woods—the brand’s bestseller—wafting through the air, we discussed this new position while soaking in the brand DNA and what to expect in terms of growth for Goldfield & Banks and the niche perfume industry.

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Natalia Kulak
18 Face Masks for Every Skin Concern

We all know that a great face mask is the secret to glowing, refreshed skin – but with so many options on the market, how do you choose the one that’s right for you? Whether you're tackling dry skin, blemishes, or simply looking to pamper yourself, there’s a mask for every need. From deeply hydrating treatments to pore-clearing, blemish-busting formulas, face masks are more than just a quick fix; they’re an essential step in achieving that glowing, well-rested complexion.

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Is There Space for Sustainability in the Spa & Wellness Industry?

The UK's spa and wellness industry, valued at approximately £7.9 billion in 2024, is at a crossroads between maintaining luxury and embracing sustainability. While specific data on waste generation within UK spas is scarce, the broader beauty industry is known for significant waste production, including single-use plastics and disposable items. In the United States and Canada, the beauty sector generates approximately 877 pounds of waste per minute, encompassing hair clippings, metals, and excess hair colouring.

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Does Male Menopause Exist?

Andropause or "male menopause” refers to age-related hormonal changes involving declining testosterone levels, though it differs significantly from female menopause. Here, Dr Sohere Roked GP, Functional Medicine & Hormone Doctor, discusses the process of identifying and treating symptoms of the Manopause.

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Finland Has More Saunas Than Cars

Finland has more saunas than cars. This striking fact underscores just how deeply embedded sauna culture is within Finnish society. With an estimated 3.3 million saunas serving a population of 5.5 million, there is roughly one sauna for every 1.67 citizens. An astonishing 90% of Finns indulge in a sauna session at least once a week, making it a key aspect in the way of life.

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What’s on the Horizon for 2025 in Skincare Innovation

Dr Dev Patel, an award-winning aesthetic physician and founder of CellDerma, explores the cutting-edge innovations set to redefine skincare in 2025. Drawing from his expertise in dermatology and facial aesthetics, Dr Patel breaks down the science behind growth factors, exosomes, probiotics, CaHA hyperdiluted, and energy-based technologies. With insights on how these treatments stimulate collagen, repair skin damage, and improve long-term skin health, this piece offers a forward-thinking guide for patients and practitioners alike. As the industry advances, Dr Patel’s expertise underscores a shift towards holistic, non-invasive skin solutions with minimal downtime.

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