Superdrug Presents Returns for 2026

Superdrug Presents will return to London from 1 to 4 May at Old Truman Brewery. The four-day festival will once again be a large-scale consumer beauty and wellness activation, combining brand experiences, masterclasses, celebrity appearances and product-led sampling under one roof.

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Natalia Kulak
Hydrafacial Launches "The Best Skin Of Your Life" Campaign

Hydrafacial has unveiled its first-ever global brand video campaign as the skin health leader continues to expand its presence within the aesthetics category. The campaign champions the brand’s signature promise of delivering “the best skin of your life”, spotlighting the unmistakable post-treatment glow that has cemented Hydrafacial as a trusted favourite among clinics, customers, skin experts, editors and influencers for more than two decades.

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Natalia Kulak
Sephora to Open its Latest Store in Bristol on 30 April

Beauty fans, mark your calendars - another Sephora UK moment is on its way. The global leader in prestige beauty retail has announced that its newest store will open in the vibrant city of Bristol at Cabot Circus on Thursday , 30th April. Marking Sephora UK’s 14th store nationwide, and the second new opening of 2026, this South West debut continues the retailer’s ambitious third year of national expansion, bringing its beloved beauty experience to even more communities across the country.

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Natalia Kulak
Industry Survey Reveals 1 in 5 Hair and Beauty Businesses Operate At a Loss

One in five hair and beauty businesses are operating at a loss, according to new survey findings from the National Hair & Beauty Federation, which point to growing financial strain across the sector as employment and operating costs continue to rise. The research, based on responses from 423 hair and beauty professionals across the UK, also found that nearly three quarters of businesses are working on very narrow margins, making only a small profit or breaking even.

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Lauren Pinder
TOCU Health Secures a SEIS Investment For Their Transdermal Vitamin Patches

The wellness industry has skyrocketed in recent years, with the supplement market growing rapidly. Launched in 2023, TOCU Health offers transdermal vitamin patches, a simpler, more convenient alternative to traditional pills that deliver natural blends of active ingredients directly through the skin. TOCU’s vitamin patches can support key areas of wellness, from sleep and immunity to focus and menopause. The brand has now secured SEIS funding from SFC capital to accelerate marketing and expand its direct-to-consumer channels.

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Natalia Kulak
SEEN Photography Exhibition by Jack Eames to open in London in support of Haircuts4Homeless

A new photography exhibition documenting the work of Haircuts4Homeless is due to open in London this month, bringing the charity’s outreach work into a gallery setting while raising funds for its ongoing services across the UK. SEEN by Jack Eames will run at Coningsby Gallery from 13 to 16 April, with proceeds and partner contributions going directly towards the charity’s work with people experiencing homelessness.

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Natalia Kulak
M·A·C VIVA GLAM Collaborates Conner Ives to Launch Protect the Dolls Collaboration

M·A·C VIVA GLAM is launching a limited-edition collaboration with designer Conner Ives, bringing the Protect the Dolls message into beauty retail ahead of Trans Day of Visibility on 31 March. The partnership follows the slogan’s emergence on the London runway during Conner Ives’ AW25 London Fashion Week finale, where it was first worn as a public show of support for trans communities.

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Natalia Kulak
Benefit Blush Clinic Lands In Westfield White City

Benefit Cosmetics has opened its Blush Clinic at Westfield White City today, running as a three day Sephora partnership from 27 to 29 March. The activation is built around in-person product trial, shade guidance and conversion, with the brand using a medical-inspired “clinic” format to introduce its newest blush launches in a high-footfall retail setting. The personalised “cheek-up” experience, will allow visitors to receive a colour prescription, pore care consultation and foundation match, without the need to book in advance.

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Natalia Kulak
Hair, Beauty and Spa Industry Wins Separate SIC Codes After Years of Being Counted As One

After seven years of lobbying, the hair, beauty and spa services sector has secured separate Standard Industrial Classification, or SIC, codes, in what the British Beauty Council describes as the first change to these industry classifications since 1948. For what may sound like a technical reform, the implications are substantial. SIC codes are part of the architecture of economic measurement. They are used to classify what businesses do, and they shape how sectors are counted, compared and understood by government and agencies.

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Natalia Kulak
TrichoCare Education and Colourstart Join Forces to Launch Free Allergy Awareness Course

Allergy Awareness Week runs 22–28 April, and for hairdressers thinking about the best way to protect themselves, their staff, and their clients, there is no better place to start than with high quality knowledge. To mark the occasion, the generous people at TrichoCare Education have teamed up with Colourstart, the UK's leading professional allergy test, to give away a to give away £10,000 of free Allergy Awareness training, for hairdressers who want who want to develop their skills. 

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Lauren Pinder
Luxury ‘Wellness Sensorium’ Opens at Westfield London This Month

Westfield London is preparing to open a free 11-day wellness activation at The Village later this month, as the retail destination continues to build out its premium health and wellness proposition. Running from 25 March to 4 April, Feel the Frequency will bring together immersive sound-led experiences, women’s health talks, beauty masterclasses and mindful movement sessions inside the centre’s expanding luxury wellness hub.

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Natalia Kulak
CAP Sets Out Irresponsible Advertising for hHgh Risk Cosmetic Procedures

The Committee of Advertising Practice (CAP) has published two enforcement reports detailing the online ad practices it is treating as irresponsible in the promotion of high risk cosmetic procedures, with a particular focus on non surgical liquid Brazilian butt lifts and cosmetic surgery packages sold by clinics based abroad. The work used CAP and ASA’s AI powered Active Ad Monitoring system to capture paid social ads on Meta at scale and then take compliance action against advertisers whose creative breached the CAP Code’s social responsibility rules.

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Lauren Pinder
Laboratories VIVACY Appoints Katie Hughes-Dawkins as Sales Director for UK and Ireland

Premium injectable manufacturer Laboratoires VIVACY has appointed Katie Hughes-Dawkins as Sales Director for the UK and Ireland, strengthening the company’s commercial leadership as it continues to expand its footprint in medical aesthetics. Hughes-Dawkins brings more than 25 years of sector experience spanning clinical practice, sales leadership and brand development, with a track record in revenue growth, team building and relationship management across clinics, practitioners and key opinion leaders.

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Natalia Kulak
Floral Street Unveils Pop-Up at Liverpool Boots

Modern British fragrance brand Floral Street is delighted to announce a new immersive pop-up display at Boots’ Liverpool New Mersey location to celebrate the launch of Enchanted Masquerade, the brand’s newest fragrance created in collaboration with Netflix and Shondaland's global hit series Bridgerton. Launching on the 12th March, the enchanting in-store experience invites shoppers to step into a world of romance, fantasy and modern Regency glamour.

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Natalia Kulak
L’Oréal Paris Takes Over Spitalfields Market for its International Women’s Day Pop Up

L’Oréal Paris will open its International Women’s Day pop up at Old Spitalfields Market today, turning the East London destination into “Worth it Week” for a three day consumer activation running from Friday 6 March to Sunday 8 March. The weekend is a celebration of “the incredible women that inspire and uplift us every day”, with gifting, personalised product and shareable moments designed to drive footfall and social visibility across a high traffic retail setting.

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Natalia Kulak