MAVALA Reinvents Itself for 2025 with Rebrand

Swiss beauty and skincare pioneer MAVALA is stepping into the future with a striking rebrand for 2025—blending over six decades of heritage with a bold new look and message designed for today’s generation of beauty lovers. While staying true to its founding values of authenticity, scientific excellence and Swiss quality, the brand’s transformation brings a fresh visual identity, a modernised logo, redesigned packaging, and a new brand philosophy: “Mavala. Your care. Your style.”

The updated MAVALA red—bolder and richer than ever—sits at the heart of the refresh, signifying the brand’s enduring passion for beauty and care. The evolution extends beyond aesthetics, embracing personal expression and individual beauty in all its forms.

As part of the rebrand, MAVALA is launching a dynamic new digital presence. A brand-new e-commerce platform will provide an intuitive and personalised customer experience, giving users access to over 850 products and a seamless shopping journey. A dedicated UK website is set to launch in late 2025, offering British consumers a direct gateway to the best of MAVALA.

The rebrand also introduces a vibrant campaign that champions diversity, individuality and real beauty. Produced by MakeMyDay agency, the new social-first content will feature a diverse cast brought together through movement and dance, showcasing MAVALA’s refreshed spirit through genuine connection and shared emotion.

Founded in Geneva in 1959 by Madeleine Van Landeghem, MAVALA has built a legacy of innovation—from pioneering nail and lash care to launching the world’s first eco-friendly mini nail polishes. Today, the brand remains family-owned, independent, and present in 100 countries, dedicated to empowering every individual to embrace their style, their way.