K18 Opens Pop-Up at Harrods

K18 Hair is proud to announce the opening of its exclusive pop-up in the prestigious Harrods Library pop-up space, marking a significant milestone for the brand as it continues to redefine the future of haircare and furthers the brand’s growth in the UK market.

This immersive pop-up experience spotlights the launch of AstroLiftTM, K18’s groundbreaking innovation in anti-aging haircare. Designed to visibly lift, firm, and smooth the hair fibre from root to tip, AstroLiftTM brings the science of skincare to hair —delivering instant results with long-term benefits.

Deepening the relationship with Harrods, the pop-up space situated in the ground floor beauty halls is a pivotal moment for K18. It places the brand at the heart of beauty innovation while offering visitors a hands-on experience with its category- defining biotech-powered products. The pop-up not only introduces new audiences to the power of AstroLiftTM but also reinforces K18’s mission to blend cutting-edge science with everyday haircare rituals.

To add a playful twist, the space also features a custom “play to win” pinball machine, where guests can test their skills to win samples of K18’s products, adding energy and fun to the experience.

The K18 pop up is located on the Ground Floor at the Harrods Beauty Hall and is open until 14th May, inviting guests to discover AstroLiftTM, explore the gamification offering, experience personalised consultations, and explore the full K18 range in a uniquely designed setting.