Grown Alchemist to Open First Flagship Store in London’s Soho

In November 2024, Grown Alchemist, the renowned biological beauty brand, will open its first flagship store outside of Melbourne in London's creative district, Soho. This innovative space will span two interactive floors, providing an immersive skincare experience through Grown Alchemist's biotech-based skin and body care formulas.

The store will offer a comprehensive 360-degree wellness service, including bespoke skincare consultations, exclusive face and body treatments, IV drip therapies, and cutting-edge skin regeneration technologies. Customers will also have access to partner services, making the store a unique destination for skin health and overall well-being.

Designed with advanced materials and architectural elements, the space reflects the brand's core ethos of combining plant-based and scientific approaches. It marks a significant milestone in the brand's global expansion, showcasing Grown Alchemist’s dedication to skin transformation and wellness.

CEO Anna Teal expressed pride in the store's opening, stating, "The store is the ultimate expression of our brand, bringing holistic well-being to skin-conscious consumers in the UK."

Located in the heart of Soho, this flagship store is part of a broader plan to expand Grown Alchemist’s bricks-and-mortar presence, reinforcing its status as a challenger in the skincare industry.

Natalia Kulak