SEABODY Launches at John Bell & Croyden

In a significant moment for the luxury skincare brand SEABODY, it has officially launched at the venerable London pharmacy John Bell & Croyden following its victory of their Anniversary Award.

The award, commemorating John Bell and Croyden’s 225th anniversary, seeks to shine a spotlight on brands leading the charge in redefining beauty. With a mission to celebrate forward-thinking approaches in health and beauty, this inaugural award has brought to light remarkable brands committed to ethical practices and groundbreaking innovation.

SEABODY, an Irish luxury skincare brand unlocking the power of ocean plants, takes the spotlight as the winner of this prestigious award. Dr. Helena McMahon, co-founder of SEABODY, emphasises the brand's dedication to high-efficacy, clean-label products, with sustainability at the core of their mission. SEABODY's commitment to a fully circular model and achievement of the Positive Luxury Butterfly Mark reflect their pioneering spirit in sustainability practices.

At the heart of SEABODY's innovation lies their use of organically certified seaweeds from the Wild Atlantic Way, employing zero-waste clean technologies and eco-conscious packaging choices. Their hero products, such as the Glycan Enrich Moisturiser and Pentabrite Eye Serum, have already gained cult status for their blend of nature-based, vegan-aligned ingredients and high efficacy.

The Glycan Enrich Moisturiser, SEABODY's hero product, is ultra-nourishing and hydrating, enriched with Maraderm super concentrate, vegan omegas, ceramides, squalane, and niacinamide. Meanwhile, the Pentabrite Eye Serum features marine actives, caffeine, hyaluronic acid, Vitamin C, Vitamin E, and an upcycled blueberry extract with blue light filtering properties.

The brand's commitment to sustainability extends beyond its formulations to encompass its packaging, which is designed with recyclability and environmental impact in mind. By opting for infinitely recyclable glass, forest steward certified paper, and biodegradable inks, SEABODY sets a standard for eco-friendly packaging within the beauty industry. Through meticulous attention to detail in sourcing and production, SEABODY has curated a collection that embodies luxury and efficacy while adhering to eco-conscious principles.

For John Bell & Croyden, a centre of luxury and innovation in the world of health and beauty, the addition of SEABODY to its roster of curated brands signifies a commitment to staying at the forefront of industry trends. By recognising SEABODY's unique approach to skincare and sustainability, John Bell & Croyden reaffirms its position as a destination for discerning consumers seeking high-quality, ethically sourced products.

As SEABODY makes its debut at John Bell & Croyden, consumers can look forward to experiencing skincare that marries efficacy with environmental responsibility. With SEABODY's arrival, John Bell & Croyden continues its legacy of introducing pioneering brands to its discerning clientele, offering a curated selection that reflects the evolving preferences of today's conscious consumer.