Rapture Hair Extensions Furthers Sustainability Commitment

Rapture Hair Extensions, one of the UK’s leading real hair extension suppliers, has partnered with Recycle My Salon, the pioneering not-for-profit initiative led by the HBSA (Hairdressing & Beauty Suppliers Association), to provide a sustainable solution for the disposal of hair waste and further enhance its commitment to sustainability and environmental responsibility. 

Recycle My Salon specialises in the collection and repurposing of hair waste from salons across the country and with currently around 99% of hair cuttings being sent to landfill, this new partnership will ensure every strand of hair used in Rapture Hair Extensions contributes to a greener and more eco-friendly hair industry. 

Through this partnership, Rapture Hair Extensions will provide its salons with dedicated hair waste collection bins, allowing stylists to easily collect and deposit the hair clippings. Recycle My Salon will then collect the hair waste on a regular basis, transporting it to a unique In-Vessel Composting system where it is repurposed into a valuable, eco-friendly fertiliser. 

Nick Allen, Director at Rapture Hair Extensions, said, "Rapture Hair Extensions is committed to helping the industry minimise its impact on the environment and we are therefore delighted to partner with Recycle My Salon, as it will enable us to take a significant step towards ensuring hair salons divert hair waste from landfill and achieve a more sustainable future.”

Rapture hair extensions, which are made from 100% human remy hair, are designed to last between 6 – 8 weeks before a quick and easy removal, re-application and styling, while the quality of the real hair piece means that the extensions can be re-used for between 3 – 9 months, depending on aftercare and maintenance. 

Rapture Hair Extensions is backed by the UK’s number one wig making supplies company, Banbury Postiche, and was founded on over a decade of research and development, while its patented adhesive formula and ultra-fine application strips make Rapture unique.