Rituals Announces New Brand Ambassadors Initiative

In a move to enhance transparency and attract new talent, Rituals has launched a new career site across all European markets. This initiative is part of a broader strategy to share the unique and personal experiences of its employees with potential candidates and customers alike, and has unveiled its new brand ambassadors initiative. These ambassadors are none other than dedicated Rituals employees who bring a wealth of experience and passion to the role.

Rituals has developed a unique creative content strategy to connect with local talent. This includes a series of video stories filmed across Europe, showcasing the intimate and family-like atmosphere within its 1,200+ stores. The video series includes:

  • Little Big Details: Employees share personal stories through meaningful objects that highlight the beauty of Rituals' culture.

  • Cards on the Table: Colleagues answer questions about their personal and professional growth, providing unique insights into their development.

  • Come to Work with Me: A day-in-the-life look at various roles such as Sales Advisor, Assistant Shop Manager, and Shop Manager.

The new career site aims to enhance the candidate experience with thoughtful details, such as "little acts of kindness." For instance, clicking on a gratitude icon provides tips for better balance, and the screensaver offers a small meditation exercise that switches to darker mode in the evening.

Rituals has streamlined the application process on their new career site. The job detail page now features integrations that make the application process seamless. Candidates can also apply directly in stores by scanning QR codes, which display vacancies in the store and nearby locations. This user-friendly approach is designed to make the application process as straightforward as possible.

The new brand ambassadors will be a diverse group of individuals who embody Rituals' commitment to well-being, mindfulness, and sustainability. Their stories and dedication to self-care align perfectly with the brand's ethos of finding happiness in wellness routines. Through their roles, these ambassadors aim to inspire the community to embrace intentional living, creating a positive ripple effect globally.

For more information and to explore the new career website featuring the new brand ambassadors, please visit Rituals.

Natalia Kulak