Sabrina Carpenter Becomes Redken’s First-Ever Celebrity Ambassador

Singer and actress Sabrina Carpenter has been announced as the first-ever global celebrity ambassador for Redken, marking her first major partnership in the haircare industry. This collaboration is a natural fit for Carpenter, who has long credited Redken’s Shades EQ hair gloss for maintaining her signature blonde locks. The Redken Shades EQ gloss, a popular demi-permanent hair color, is well-known for its ability to provide high shine and improve the condition of hair.

The debut campaign, set to launch on September 19, 2024, will focus on Redken’s Acidic Bonding Concentrate collection, a range designed to strengthen and repair damaged hair. The products promise benefits such as smoother hair and reduced breakage, making them ideal for those dealing with the effects of coloring or heat styling.

Sabrina expressed her excitement for the partnership, noting, "Beauty and especially my hair is a big part of my identity." Her longtime hairstylist, Scott King, and colorist, Laurie Heaps, also praised Redken for playing a key role in helping achieve Carpenter’s iconic looks, including her standout appearance at the Met Gala earlier this year.

This partnership further cements Redken’s position as a leading professional haircare brand while allowing Carpenter to connect with both beauty enthusiasts and her global fanbase in a new way​.