Sculpted by Aimee Launches into Selfridges

Sculpted by Aimee, the Irish beauty brand founded by makeup artist turned CEO and Founder Aimee Connolly, has launched into Selfridges on the 26th of August.

Sculpted first launched in the UK in 2022 and has since grown exponentially, doubling its presence this quarter alone. This latest expansion marks a significant step in building the brand's presence across the UK.

To celebrate the launch, a dedicated space within the Beauty Workshop will offer Selfridges customers the unique opportunity to experience beauty editor approved Sculpted products – including the coveted, Cloud Cream, Beauty Base and Cream Luxe - which if bought, can be beautifully engraved at a dedicated personalisation station. The Sculpted Pro Team will be on hand to provide expert shade matching services, share invaluable application advice, and guide customers in creating their very own "Five Minute Face " – the brand's signature look for effortless everyday glamour.

Selfridges customers will also be able to purchase an exclusive Christmas set, carefully curated by Aimee Connolly herself. Housed in a vegan leather makeup bag, the set includes the brand’s bestselling MyMascara, a versatile Cream Luxe Blush in Pink Supreme, and the must-have Beauty Base Protect.

“As we continue to expand our presence in the UK, launching in Selfridges is a huge milestone for us at Sculpted by Aimee and also for me personally! This marks not just our growth in the market, but also our commitment to bringing our innovative, easy-to-use products to even more beauty lovers in such a prestigious store. We’re excited to offer UK customers a more immersive Sculpted experience and to help them look and feel their best with minimal effort” Comments Aimee Connolly, CEO and Founder of Sculpted.

Plus, the Sculpted Pro Team will be on hand to offer shade matching services, application advice, and help customers build their Five-Minute Face – Sculpted’s signature makeup look. Customers can also look forward to an exclusive holiday set, carefully curated by Aimee herself, that will launch later this year.