The Organic Pharmacy Unveils New Rebranding

Over 20 years ago, The Organic Pharmacy, spearheaded by co-founder Margo Marrone, was instrumental in shaping the natural beauty movement bringing an innovative, pharmacy-led and e ective approach to health and skincare. The Organic Pharmacy provides expert services supported by a product line full of organic ingredients that are backed by science.

Since then, natural beauty has gone mainstream and The Organic Pharmacy’s founding principles have become the standard for an industry focused on delivering eective, organic, responsible and desirable products to ever sophisticated consumers.

Throughout all this, The Organic Pharmacy has maintained its leading position, reinforcing its reputation in skin expertise, new ingredients, exciting products; all supported by the company’s singular combination of pharmaceutical and botanical knowledge backed by independent clinical tests.

Building on its legacy, The Organic Pharmacy is now powered by a unique triad of pharmacists, dermatologists, and beauty therapists. Their expertise in trusted, consultative care provides customers with clear, professional, and personalised advice.

A recent partnership builds on the company’s clinical credentials. Aesthetic & Hormone Doctor Terry Loong brings expertise in the fields of integrative skin health and the holistic management of hormonal imbalance. Her speciality alongside a team of highly skilled beauty therapists allows the brand to devise eective treatment routines to tackle individual skin concerns, and adds a further layer of knowledge to position The Organic Pharmacy as a unique skincare destination.

Today, The Organic Pharmacy continues its forward momentum, with the announcement of a brand refresh. The three-part activation features:

Formula upgrades and new organic and natural ingredients to improve e cacy and meet consumer demand with increased clinical testing to support claims.

Modern new packaging designs with colour coding for easy consumer navigation.

Price repositioning and range rationalisation for consumer clarity and market competitiveness.

“Although Margo is no longer involved in the day-to-day business, we remain true to her founding principle of choosing natural alternatives in our skincare and health products while emphasising clinically-proven performance in order to engage a new generation of customers who would otherwise only shop conventional brands for results. Our new focus is increased clinical testing, clearer product information and the sourcing of new, high performance natural ingredients. Our loyal customers already trust us for our high standards and we’re keeping our formula quality intact. And the beauty of our brand refresh is that we pair this formula excellence with the launch of consumer-friendly packaging options and prices to connect with even more people on organic and natural dermatology.” comments Claire Bories-Azeau, Managing Director of The Organic Pharmacy

As part of the packaging refresh, the packaging features a new logo and colour coding along with a streamlined hierarchy of label information, prioritising product benefits and consumer needs for easy navigation across all ranges and lighter, more easily recyclable packaging, including bigger sizes for cleansers and toners. All skincare now comes in jars in glass and cleansers and body lotions in post-consumer recycled PET or POP bottles.

The Organic Pharmacy formulations are under constant review for efficacy and to maximise the level of natural and organic ingredients, with five new formulas in 2024 and more coming in 2025, including inclusive innovations through new textures and new natural fragrances.