Wella RED Business Network Live 2024 Takes Liverpool by Storm

Ask any Wella RED hairdresser their go-to event of the year, and RED Business Network Live is guaranteed to be a favourite. This year, more than 280 delegates headed to a new location at Liverpool Docks,  the luxury Titanic Hotel, for the 26th Business Network Live event. Wella RED Business Network Live is a firm favourite with the Wella family, and this year was no exception. 

The two day RED community event is one of the greatest motivational events in the hairdressing calendar. The schedule is filled with the perfect combination of motivational and inspirational speakers, teamed with plenty of networking opportunities for like-minded Wella RED members, salon owners and managers to share experiences, business challenges and of course let their hair down with old and new friends.

Industry influencer and podcast host, Dom Lehane, did a sterling job of hosting the two-day event, which was officially opened by Wella’s Managing Director UK & Ireland, Max Amen. “What better way to reignite our industry than to connect as a Wella family and think outside the box?  Business Network Live is an opportunity to learn not only from the inspirational speakers but from each other. This is an investment in yourself and that is the best investment you can make,” he said. 

For two days, an impressive line-up of entrepreneurs, authors, and iconic business leaders, including a behavioural scientist and esteemed psychiatrist, took to the stage to share their wise words of wisdom. Each story delivered something completely different, with an abundance of advice to take away. Anecdotes contained plenty of life changing guidance, both on a professional and personal level. 

Highlights included a session from Alison Edgar MBE, who shared the importance of setting goals in business and creating a ‘Smash It’ mindset. “One of the things about changing your mindset is that you have to believe you can do it,” she said.   

A fascinating talk from Christian Howes linked data analytics to human behaviour, delivering thought provoking messages about delivering clients exactly what they need from their hairdresser. 

Hairdresser and entrepreneur, Sarah Yorke, delivered a session on Stylebook Directory, an online directory of hairstylists, trainees, barbers, and all hair industry professionals. Sparking plenty of interest from delegates to build an portfolio on the platform.  

Construction boss and entrepreneur, Daniel Ashville, shared the evolution of his construction business and his journey to success, whilst behavioural scientist Richard Shotton delivered some powerful thought provoking messages on human behaviour. 

Professor Steve Peters addressed the crowd with a truly brilliant session on Mind Management and the way in which our brains work, cleverly linking his medical expertise to human behaviour. Perhaps the most moving messages of the two days came from Jono Lancaster, in his session on Self-Acceptance.  “Fill your heart with love and celebrate who you are,” he said. 

Finally, wise words delivered from business expert, Ellis Watson, gave guests some empowering messages to close the two days on. “You can’t change what you can’t change. The challenges of society post-covid, the cost of living crisis, competition in your sector – you can’t change these things. Your passion is the most important fuel. It is your enthusiasm and drive that will make this most extraordinary year.”       

One of the highlights of RED Business Network Live is the panel discussion. This year,  comprised of industry greats Natasha Grossman, Sarah Mason, Darren Messias, Colin Mcandrew and Steve Rowbottom. Discussion topics included attracting apprentices, maintaining existing business and franchise challenges.

An evening celebration saw guests enjoy a nautical themed drinks reception, followed by a three course meal with entertainment. After dinner, comedian Justin Moorhouse entertained guests with a hilarious set, before a glitzy band took to the stage for the party to truly begin. 

The Wella RED Business Network Live 2024 was once again an incredible networking event delivering the perfect combination of business and pleasure, leaving guests ready to head back to business fully motivated and ready for success.