Benefit's Bold is Beautiful Philanthropy Programme Returns in May 2024

Benefit, the UK’s #1 Prestige Brow Brand, is excited to announce the return of their Bold is Beautiful philanthropy programme this May.

In a remarkable initiative, Benefit pledges to donate £5 from every brow wax booked throughout the month to their longstanding charity partners: Look Good Feel Better, Daisyhouse, and Refuge. Through this campaign, Benefit aims to make a tangible difference by providing support and empowerment to women and girls across various spheres, including education, mentorship, wellness access, and financial independence.

Since its inception in 2015, the Bold is Beautiful programme has garnered remarkable success, raising over $26.6 million globally and nearly £2 million specifically for women and children in the UK and Ireland. This initiative has facilitated the operation of refuges, conducted confidence-boosting makeup and skincare workshops for over 18,000 women, and contributed significantly to supporting individuals affected by cancer and domestic abuse.

Benefit's commitment to social impact extends beyond mere financial contributions. The Bold is Beautiful campaign serves as a beacon of hope, providing a network of support for women navigating the physical and emotional challenges of cancer. Through workshops and resources, it bolsters self-esteem, confidence, and overall well-being, empowering survivors to reclaim their lives with strength and resilience.

Moreover, the campaign addresses the urgent issue of domestic abuse by partnering with Refuge, an organization dedicated to providing life-saving services and support to survivors. By funding safe houses and essential services, Benefit's initiative offers a lifeline to women and children seeking refuge from violence and fear, enabling them to rebuild their lives with dignity and security.

Sarah Harbon, General Manager of Benefit Cosmetics UK & Ireland, expressed her pride in the campaign's impact:

Bold is Beautiful goes beyond the beauty counter, and the impact of our work can be seen in the countless lives of women and children who have been positively affected by our efforts. It’s important to continue to raise awareness and inspire as many people as possible to get involved. Our brow waxes support our longstanding charity partners, Look Good Feel Better, Daisyhouse, and Refuge. Every brow wax booked in May will help make an impact within our local communities, enabling women and girls to feel empowered and providing the care and support for those in need. Through Bold is Beautiful, we have built a strong community of women, and men helping women, and fundraising and supporting each other, that is something I am really proud of.

Benefit's Bold is Beautiful programme exemplifies the transformative power of beauty with a purpose. By harnessing the collective efforts of its staff and customers, Benefit continues to make a meaningful impact in the lives of women and girls, reaffirming the beauty industry's potential as a force for social good.

In celebration of the campaign, Benefit will offer a FREE eye mask for every customer who books a brow wax during May. Partnering retailers include Boots, John Lewis, Selfridges, House of Fraser, and Sephora. Your brow wax can make a difference, schedule your brow wax for May today.