3INA Launches in the UK

3INA (prounched Mee-Nah) has launched in the UK, exclusively available at Superdrug in store and online. 3INA is here to inspire confidence, inclusivity and bring bold, beautiful colour that is FUN and allows you to fully express yourself. The brand is available in 261 Superdrug stores across the UK from Brighton to Birmingham, London to Liverpool.

“We are excited to launch 3INA exclusively in Superdrug. We believe our customers will love this innovative, cruelty free brand – especially the wide range of formulations and shades available.” said Superdrug Head of Cosmetics, Chris Brown on the new brand offering.

If colour is a language, then 3INA are native speakers. 3INA has revolutionised the way makeup lovers can shop their favourite shades across an entire range of products by creating unique makeup by numbers colour coding system. Instead of hundreds of complicated shade names, 3INA simply uses numbers, creating a Pantone-like catalogue of shades. This means you can find the exact tone you love in a lipstick, liner or even an eyeshadow, and easily create bold monochromatic looks or technicolour masterpieces.

Most of 3INA’s products are made to be easily applied with your finger; the rest come with precise, functioning applicators designed to make your life easier. Makeup should never be scary - it should be uncomplicated, fun and exciting! That is why 3INA formulates their products to be comfortable, easy to blend, highly pigmented and super long-wearing, so you don’t have to worry about reapplying. They create from a beginner’s point of view. Even the most intimidating eyeliner becomes stress-free with 3INA’s best-selling The 24H Pen Eyeliner. And when they say 24H, they mean 24H.

Available now at Superdrug.