Alter Ego Italy Graphite Ash Technofruit

This season brunette hair gets icy cool with 3 fabulous new shades of cool brown colour from Alter Ego Italy.  It’s time for Ash Blondes to step aside as the new Graphite Ash collection takes center stage, offering brunettes a super chic update to their colour for 2020.  These sophisticated tones each have a rich touch of luxury with intense and distinctive cooler brown shades.  As with all Alter Ego Technofruit colours these shades offer nourishing properties, are cruelty and PPD free and are formulated with tiny micro pigments to provide maximum colour hold and an exceptionally glossy finish.   

Each Graphite Ash Technofruit shade has a long-lasting mineral brunette tone.  Choose from:

·       Chestnut Ash Brown (4/17)

·       Dark Blonde Ash Brown (6/17)

·       Light Blonde Ash Brown (8/17)

Emma Taylor, AEI Education Manager comments ‘Icy brown tones are really in demand from customers right now, but they can be difficult to achieve especially when working on hair with red or orange tones. Graphite Ash makes this look easy with three colour options that perfectly neutralize the natural tones during your colour service.  And by changing your developer you can create a tone on tone, semi or permanent finish for your clients.’ 

Technofruit Color has many benefits including:

·       Colour accuracy and reliability on every tone

·       Simple and quick mixing and application thanks to the conditioning texture

·       100% white hair coverage

·       Maximum colour hold for a long-lasting result

·       Semi, demi and permanent options by pairing with the appropriate developer

·       Specially formulated with nourishing, repairing and anti-aging ingredients including Garcinia Mangostana, Keratin Protein, Cotton Oil and Honey

How it Works
Technofruit has a keratin delivery system that transports micro pigments, regenerating active ingredients, keratin matter and restructuring protein into the cortex.  This process delivers maximum colour hold whilst also strengthening the internal hair structure so the you get colour adhesion, brilliant shine and a smooth protected hair cuticle. Technofruit also contains Garcinia Mangosteen which can counteract the formation of free radicals and has an anti-ageing action on the hair.

Salons will also love that each tube of Technofruit colour in the Graphite Ash collection comes in Alter Ego’s perfect 100ml colour tubes.  The mixing ratio is for each 100ml tube is 1-1.5 so this means you get 150g of colour from just one tube.

Graphite Ash is part of the Alter Ego Italy Technofruit Color Collection and is distributed in the UK exclusively by Sweet Squared and is available now on mysweetsquared.com