Alter Ego Italy Lengths Collection
The beauty of hair begins at the roots!
In response to the ever-growing demand for kinder, cleaner products, AlterEgo Italy has launched its Lengths Collection, especially formulated to be free from parabens, sulphates, SLS, SLES and paraffin waxes. Derived from up to 99% natural origin ingredients, PET free/recyclable packaging and boasting a 100% vegan status, this collection is guilt-free haircare at its finest.
The Lengths Collection comprises of four main prescriptions; Color, Repair, Hydrate and Silver Maintain which all depend on the condition of the hair. From there, you’re able to prescribe a routine for your client with ease as each collection is clearly labelled for its purpose.
Colour Care
Ensuring your colour stays in optimal condition, the Colour Care range is specifically formulated to protect coloured and bleached hair. Enriched with prime active ingredients of natural origin, it maintains cosmetic colour intensity and shine for up to 7 weeks*, protecting hair and leaving it soft and bright.
*functionality test performed on 20 washes compared to the previous shampoo formulation
Active Ingredients
· Goji Berries
Slows down oxidation by prolonging the cosmetic colour duration.
· Litchi Extract
Deeply nourishes and provides shine. Maintains and preserves the colour of both natural and cosmetically coloured hair.
· Argan Oil
Revitalises and strengthens the hair fibre. It has a deep moisturising action that enhances hair silkiness and combability.
· Urban Shield
Creates an anti-pollution shield that protects hair from the aggression of external agents. It slows down cosmetic colour fading.
Hydrate
Is your hair suffering from thirst? The Hydrate Range has the answer! Specially formulated for dry and dehydrated hair, the ultra-light, Aloe Vera based texture deeply rebalances hair’s water content for long lasting hydration without weighing hair down.
Active Ingredients
· Aloe Vera
Moisturises and nourishes the hair fibre. It has an anti-oxidising function that helps to fortify the hair and scalp.
· Sunflower Seed
Gives softness and shine while providing hydration. It has anti-frizz effect.
· Urban Shield
Creates an anti-pollution shield that protects the hair from the aggression of external agents. It slows down cosmetic colour fading.
Repair
The Repair family had been created to care for treated and damaged hair. The formula is rich in precious ingredients of natural origin, amino acids and proteins and perform a reinforcing and repairing action on the hair fibre. The result is healthier, plumped, strong and resistant hair.
Active Ingredients
· Avocado Oil
Rich in vitamins, Omega 3 and fatty acids. It reinvigorates and revitalises the hair fibre, bringing strength and hydration
· Oats Extract
Wraps the hair fibre and protects it from external agents. Gives strength by providing hydration and shine
· Argon Oil
Revitalises and strengthens the hair fibre. It has a deep moisturising action that enhances hair silkiness and combability
· Urban Shield
Creates an anti-pollution shield that protects hair from the aggression of external agents. It slows down cosmetic colour fading
Silver Maintain
Combat dry, dull, brassy blonde tones with the Silver Maintain range. Focusing on the protection and maintenance of blonde, grey, white, natural, coloured or bleached hair, the formulas are enriched with active ingredients of natural origin that deeply nourish the hair. The result? Light, silky and shiny locks!
The magic happens with the purple pigment that has a neutralizing effect on unwanted yellow tones, prolonging the effectiveness of the non-yellow treatment up to 5 washes *.
* Effectiveness test carried out both on bleached hair and on bleached and coloured hair with superlighteners. It is suggested to wash the hair with Silver Maintain treatment at least once a week.
Active Ingredients
· Purple Pigment
Deeply nourishes and provides shine. It maintains and preserves the colour of both natural and cosmetically coloured hair.
· Gogi Berries
Slows down oxidation by prolonging the cosmetic colour duration.
· Argon Oil
Revitalises and strengthens the hair fibre. It has a deep moisturising action that enhances hair silkiness and combability.
· Urban Shield
Creates an anti-pollution shield that protects hair from the aggression of external agents. It slows down cosmetic colour fading.