Anatomē Sleeping Collections
Anatomē, renowned modern apothecary located on London's Chiltern Street, has unveiled three new sleep collections designed to address specific core sleep challenges. With the global sleep market poised to reach $162.5 billion by 2030, this strategic expansion reflects anatomē's commitment to improving the quality of sleep, a fundamental pillar of overall health and wellbeing.
As experts in the art of aromachology and nutrition, the anatomē team, founded by Brendan Murdock, combines the best of botanicals and science to restore wellbeing to our lives. Anatomē's obsession with sleep has driven them to help countless individuals discover their unique formulas for a restful night. Extensive research into sleep patterns and the specific challenges faced by their community has culminated in the launch of these three innovative sleep collections, set to debut on October 28, 2023. Each collection is carefully crafted, with a refined selection of ingredients and scent structures that align closely with the growing global sleep market. The centrepiece of each collection is their aromatherapeutic Sleep Oil, which is meant to be applied to the body just before bedtime on your sensory points (i.e. wrists, neck, sternum).
According to recent statistics, only 35% of the global population is enjoying restful nights of sleep, with searches for "sleep tips" amassing over 580 million combined views on TikTok. The challenges vary— some of us can't unwind at bedtime, others wake up in the middle of the night. Many can't work out why this is happening.
Anatomē's sleep oils are rooted in the science of aromachology, which explores the observable influence of aromas on human mood and emotions. By harnessing the bioactive molecules found in plant extracts and oils, anatomē has curated three collections, each containing a Sensory Point Essential Oil Blend, Pillow Spray, Bath & Shower Oil, Scented Candle and Reed Diffuser to support your sleep practice.
Each collection contains a Sensory Point Essential Oil Blend, Pillow Spray, Bath & Shower Oil, Scented Candle and reed diffuser to support your sleep practice.
Recovery + Sleep | Somali Frankincense -Overactive Mind
This rare 22-ingredient essential oil blend soothes and calms an overactive mind, encouraging sleep by alleviating stress. The main ingredient, Somali Frankincense, has an aromatic scent. It is rich in terpenes reducing cortisol levels and promoting a more peaceful, restorative sleep.
Recovery + Sleep | Roman Chamomile - Restless Mind
This essential oil blend features 22 essential oils proven to help achieve uninterrupted sleep nights for the wakeful, restless mind. Its key ingredients, Roman and German Chamomile, have calming properties and have been scientifically proven to help support a night of continual rest.
Recovery + Sleep | Cornish Lavender - Stressed Mind
The signature, 22-ingredient essential oil is a unique blend of three different types of lavender, Cornish, Himalayan, and Provençal. This formula promotes relaxation and better sleep due to high levels of linalyl acetate and linalool - the sedative-like qualities of this botanical calms and restores.
The creation of anatomē sleep oils
The natural world holds the solutions to many of our issues. Anatomē’s founder Brendan Murdock, his team of aromachologists, Anatasia Brozler, and nutritionist Winder Ton RD MSc began researching the best botanical extracts for optimised performance and balanced emotional wellbeing. Therapeutic oils to support sleep, stress and anxiety have been a core focus for the team. This focus came from research on behaviours and daily challenges, including reports from our community and medical papers.
Anatomē sleep oils are based on aromachology: the study of observable influence of aromas on human mood and feelings. Our bodies are affected by the profile of bioactive molecules present in plant extracts and oils. As such, the provenance of our ingredients is key. Growing conditions such as soil type and climate will determine how plant extracts impact human behaviour. The anatomē sleep oil extracts are carefully selected from an optimum provenance - think of the care that goes into creating a fine wine.
The sleeping collection is available now at Anatomē.