And Begin Extends Range

And Begin are the newly launched sister brand to Skin+Me but created for midlife skin and today have launched three new products that are expertly formulated to meet the needs of midlife women.

The three new products (an SPF, a cleanser and an eye serum) were designed using the brand’s proprietary 1,2,3 Age Renewal System, an intelligent new way to formulate that succinctly and effectively addresses midlife skin goals focusing on three core ingredient areas:

1. Core Prescription Ingredients: Expertly chosen and evidence-based potent ingredients that elicit visible and meaningful improvement to lines, hyperpigmentation and firmness.

2. Cosmeceutical Actives: A defined complex of powerful ingredients at proven percentages; the benchmark cosmeceutical combination to address midlife age concerns and advance radiance, smoothness and luminosity.

3. Soothing Hydrating Blend: Because plumping hydration and a calm, healthy complexion must be met. A personalised blend that deeply nourishes and moisturises, improving skin tolerance to the Core Prescription Ingredients.

The new launches are available now at And Begin.