BOOST LAB Launches in the UK

BOOST LAB, is seeking to reshape industry standards by boldly targeting women 40+ and embracing transparency about its limitations. Born out of frustration of the overwhelming complexity and high costs of existing products,  the brand's purpose is to simplify skincare with a range of straightforward serums that deliver visible results, without breaking the bank.

A growing category but lacking education, BOOST LAB boasts a range of 12 products with powerful ingredients such as retinol, vitamin C, hyaluronic acid, B3 and peptides. Each serum is clinically proven, dermatologically and carbon neutral. 

The cult favourite Edelweiss Neck Firming Serum, which lifts and smooths sagging skin, sells one every minute, while the Bio-Active Eye Reset Serum is another best-seller thanks to its instant tightening and glowing effects. The Vitamin C Brightening Serum is the perfect entry point to the world of Vitamin C, protecting against free radicals and leaving skin bright and radiant.

Built from true expertise and a real consumer need, BOOST LAB is the brainchild of Lisa Schweighoffer and her husband, Australian skincare expert Craig Schweighoffer. It was when Lisa first entered her 40s that she realised just how little was on offer for her skincare needs. Lisa understood her skin needs had changed, but didn’t know where to start when it came to finding products that were right for her. Everything was either exorbitantly expensive, or too complicated. 

“I was tired of seeing stunning 20-something models trying to sell me snakeoil,” says Lisa. “Beauty shouldn’t be about unrealistic promises or unattainable ideas – it should be about honesty, simplicity, and inclusivity in every step of the skincare journey. We aren’t going to feed you another aspirational honey in a fuchsia bikini the size of dental floss. We aren’t going to convince you we’ve found an anti-ageing silver bullet to make you magically 26 again. What we will do is teach you all about a bunch of great ingredients and what they can do for your face. A face in all its glory – a map of all the life you’ve lived so far – the laugh lines, the battle scars and everything in between. Our vision is to empower women with the confidence and knowledge to tackle their skincare challenges head-on.”

The first Australian brand to achieve the MTick certification. This is the ultimate, affordable, high-performance solution for anyone seeking great skin, at any age. 

Available now at Boost Lab.