DCYPHER Custom Concealer
DCYPHER is the world's first mixed-to-measure colour cosmetics brand, setting a new standard for innovation in the digital age - directly answering critical challenges facing the beauty industry, with a focus on inclusivity and sustainability, and disrupting the makeup landscape by providing every individual with a truly personalised makeup experience.
Two years in development, DCYPHER have now launched 100% Custom Concealer, £32 - the first product from the brand since they launched in 2021 - adding to their existing base product line up of bespoke Custom Foundation, £42 and Coverage Drops, £35.
Like all DCYPHER products, Custom Concealer is custom made for each customer to replicate the exact shade of their skin tone using advanced, patent-pending AI technology which has been created by the brand's founders - a Bio-Scientist and Consumer Scientist. Customers can choose a concealer in their exact skin tone, or one shade lighter for a brightening effect. Added ingredients hyaluronic acid and plant-based glycerine ensure a comfortable and flawless finish whilst the flexible doe-foot wand delivers precise application.
The launch comes following last week's award win of the prestigious CEW Digital Innovation Award, sponsored by Google, which celebrates DCYPHER's future-thinking approach.
Concealer Hot Takes:
Unlimited Number of Shades Available
Order in Your Exact Shade or One Shade Lighter for Brightening
Lightweight, Creamy Formula with Added Hydrating Ingredients
Unique, Flexible Doe-Foot Applicator
Brand Hot Takes:
DCYPHER has no shade range, every shade is made from scratch for each customer
DCYPHER uses patent-pending AI in all stages of the order and production process to create a 100% bespoke shade, created sustainably and shipped from the UK in a matter of days
DCYPHER has created 15,000 unique shades to date with an endless possibility of shades
DCYPHER's approach minimises cosmetic waste with they no stock in warehouses (traditionally, 20-40% of beauty products are wasted before even being sold)
On the rare occasion that the customer is not happy with their shade or formula, DCYPHER will re-make the product free of charge
Check out TrustPilot to see DCYPHER's hundreds of 5 star reviews