DCYPHER Custom Concealer

 

DCYPHER is the world's first mixed-to-measure colour cosmetics brand, setting a new standard for innovation in the digital age - directly answering critical challenges facing the beauty industry, with a focus on inclusivity and sustainability, and disrupting the makeup landscape by providing every individual with a truly personalised makeup experience.

Two years in development, DCYPHER have now launched 100% Custom Concealer, £32 - the first product from the brand since they launched in 2021 - adding to their existing base product line up of bespoke Custom Foundation, £42 and Coverage Drops, £35.

DCYPHER’s Custom Concealer (RRP £32)

Like all DCYPHER products, Custom Concealer is custom made for each customer to replicate the exact shade of their skin tone using advanced, patent-pending AI technology which has been created by the brand's founders - a Bio-Scientist and Consumer Scientist. Customers can choose a concealer in their exact skin tone, or one shade lighter for a brightening effect. Added ingredients hyaluronic acid and plant-based glycerine ensure a comfortable and flawless finish whilst the flexible doe-foot wand delivers precise application.

The launch comes following last week's award win of the prestigious CEW Digital Innovation Award, sponsored by Google, which celebrates DCYPHER's future-thinking approach.

Concealer Hot Takes: 

  • Unlimited Number of Shades Available

  • Order in Your Exact Shade or One Shade Lighter for Brightening

  • Lightweight, Creamy Formula with Added Hydrating Ingredients

  • Unique, Flexible Doe-Foot Applicator

Brand Hot Takes: 

  • DCYPHER has no shade range, every shade is made from scratch for each customer 

  • DCYPHER uses patent-pending AI in all stages of the order and production process to create a 100% bespoke shade, created sustainably and shipped from the UK in a matter of days

  • DCYPHER has created 15,000 unique shades to date with an endless possibility of shades 

  • DCYPHER's approach minimises cosmetic waste with they no stock in warehouses (traditionally, 20-40% of beauty products are wasted before even being sold)

  • On the rare occasion that the customer is not happy with their shade or formula, DCYPHER will re-make the product free of charge

  • Check out TrustPilot to see DCYPHER's hundreds of 5 star reviews

 
DCYPHERChiara Zucchelli