Floral Street Sweet Almond Blossom Perfume

Branches of soft white almond blossom dance against a crisp blue sky. Delicate and sweet-smelling clusters of flowers that represent new beginnings and the awakening of new life. It’s this idea of art as a sensual living experience and the ethereal view of nature captured within Van Gogh’s Almond Blossom, 1890 masterpiece that inspired our serene Sweet Almond Blossom home scent, crafted in collaboration with the Van Gogh Museum, Amsterdam. The concept of reimagining this iconic art through fragrance was a challenge that inspired our founder, Michelle Feeney and master perfumer Jerȏme Epinette. Through a pioneering and innovative approach, it has become a bestseller and created a desire and demand for a Sweet Almond Blossom perfume!

“Van Gogh’s art resonates with so many people of all ages around the world and my personal connection to this masterpiece has enabled me to reset and evolve my blue-sky thinking! To express his uplifting Almond Blossom masterwork in a fragrance is a massive gift.” says Michelle Feeney, Founder Floral Street on the launch.

Surrounded by nature with large blossom branches above Van Gogh painted from an unusual perspective, looking up and close cropped. With brush strokes of varying shades of blue for a real-life sky, he brought these florals to life within his masterwork. Our master perfumer has now brought them to life in our ethereal eau de parfum creating an ‘other worldly’ mood through the power of scent, where fine art meets fine fragrance.

Vincent’s citation, “If one truly loves nature, one finds beauty everywhere” was the creative inspiration for our renowned ‘nose’ Jerȏme Epinette. As VP Fine Fragrance Perfumer at Robertet, protecting the environment is his second nature as they lead the world in sustainable, organic raw materials in perfumery. Their fragrance innovations are crafted around responsible sourcing that assures full traceability and security of supply, and they support communities globally through long term relationships, contributing to the balance of their ecosystems.

Sweet Almond Blossom is a fruity, floral gourmand scent, with high 20% perfume oil, that’s a fresh take on nature’s masterpiece. Opening with a mouth-watering fruitiness from pink pomelo, juicy passion fruit, and zesty mandarin which floats over delicate clouds of apple blossom at the heart. A hint of matcha tea brings a fresh botanical greenness and deliciously creamy vanilla pairs with the nutty aroma of tonka bean and sweet, woody sandalwood.

The Sweet Almond Blossom fragrance launches on www.Sephora.com, www.floralstreet.com, and Van Gogh Museum, Amsterdam from July 3rd 2023 followed by global retailers during July and August.