IGORA RAW Essentials from Schwarzkopf Professional

Are you looking for on-trend cool and matte brown shades with a sophisticated finish?! Schwarzkopf Professional has the answer with new shades, innovative new techniques and the latest colour inspiration from IGORA.

Continuing to keep hairdressers at the forefront of the latest trends, Schwarzkopf Professional are expanding the IGORA portfolio with IGORA RAW Essentials, true-to-tuft brown shades that provide maximum colour intensity and beautiful cool tone directions with a powdery matte finish... perfect for the autumn/winter season.

IGORA Earthy Clay and Ashy Cedar Shades:

Inspired by suburban city life contrasted with raw nature, IGORA has introduced a palette of cool and tarnished brown shades that leave the hair with a subtle and minimalistic aesthetic:

IGORA Earthy Clay – sophisticated, earthy and dusted brown tones for an iridescent look, upgrading bare beauty.

IGORA Ashy Cedar – IGORA's strongest neutralising shades with hues of petrol and facets of ashy brown for coolest brown results.

The salon-essential new shades have enriched the full IGORA portfolio with cool, matte and neutral tone directions that offer an alternative, powdery take on browns. The formula is specially designed for the need of strong neutralisation when lifting or highlighting darker bases. The unique pigment mix counteracts unwanted red/orange undertones and provides outstanding cool and matte brown results – for the perfect colour result.

To truly meet all hairdresser and client needs, Schwarzkopf Professional introduces the new shades as the first dual application trend collection, including the new shades in both, IGORA’s permanent (IGORA ROYAL) as well as demi-permanent (IGORA VIBRANCE) colouration lines: IGORA ROYAL products are ideal for clients wanting high-performance colour with a long-lasting permanent finish. IGORA VIBRANCE products are perfect for colour-shy individuals looking for low-commitment looks, or a colour refresh.

Thanks to IGORA Earthy Clay and Ashy Cedar being available within both assortments, working with the dual application method using the same shades has never been easier! Hairdressers can easily use the matching IGORA VIBRANCE shades to refresh the lengths and ends of an IGORA ROYAL service, where permanent colour is only required on re-growth areas. This means more service opportunities for hairdressers and more choice for clients, as well as improved hair condition, shine and colour vibrancy.

Available from November.