indu Colourless

indu, the new teen-driven beauty brand which launched earlier last month, has added to it’s existing range with the launch of the indu colourless lineup. Merging teen-appropriate make-up formulas with skincare benefits (where needed) – indu’s Colourless range is an industry-first, hybrid face care category. Colourless gives teens a subtle make-up routine they can wear every day that has been formulated innovatively to suit anyone. Colourless includes products with skin care ingredients that work to help tackle dryness and other teen skin concerns. The perfect entry point to make-up for teens of any age and any skin tone. The full range is clear, colourless and school-friendly. 

indu Colourless packaging is catered for teenagers to be able to clip on, for on the go moments. The clever packaging allows for the products to easily be clipped onto school bags, pencil cases and phone cases to ensure teens are able to carry indu around with them, wherever they go. 

indu’s colourless collection is all vegan and cruelty free, created with formulas that have been dermatologically tested. indu is the first holistic beauty brand driven by teens and is aligned with teens' value for sustainability. The Colourless collection is Recyclable and made from Recycled materials, in-line with teens strong sustainability values. 

indu colourless consists of:

indu Mattifying Skin Blurrer

A ‘light-as-a-cloud’ Skin Blurrer that is non-comedogenic, created to reduce the appearance of pores and remove shine, leaving skin with a smooth soft-focus finish. Formulated for all skin tones, the lightweight skin blurrer is formulated with micronised silica that visibly reduces the appearance of pores, improves the wear of make-up when used as a primer and includes porcelain flower extract to boost moisturisation and ensure that whilst it is mattifying, it is not drying.

indu One & Only pH GlowOil

A dewy, non-sticky oil used to glaze skin and lips with a natural tint. Your skin’s unique pH level changes the gloss from clear to your personalised tone of pink - suitable for creating a soft coloured lip and a rosy glow on your cheeks. Colour-changing makeup is set to innovate the beauty industry with personalisable makeup to suit each individual. Designed for all skin-tones, using rose hip and cranberry seed oil to condition and moisturise. 

indu Nourishing Lip Oil

A luxurious and nourishing lip oil with a clear, non-sticky shine. Finished with a subtle juicy watermelon flavour, designed with sunflower oil and hyaluronic acid to moisturise and hydrate lips. 

indu Flexi-Hold Brow Gel - launching 25th October

Designed to create invisible gel shaping and set brows with no flaking. The gel consists of a waxy formula to keep brows in place while remaining flexible enough to allow for brows to be re-worked. A universal and clear gel that can be used for all hair colours with an all-day hold and no residue. 

indu Lift Up Lash Gel - launching 8th November

A twist on your usual mascara, the lash defining gel gives a natural lift and curl for an overall eye-opening effect that remains effective, yet natural. The gel is designed for all lash colours and has a light tint to add to the overall effect, providing gentle definition while highlighting your natural lashes.

indu colourless launched on 4th October 2023 with indu Mattifying Skin Blurrer, indu One & Only pH GlowOil and indu Nourishing Lip Oil and is available to purchase online at indu.me and at the exclusive indu Popup Launch Party in Covent Garden, London from 25th-28th October 2023. indu Flexi-Hold Brow Gel launches on 25th October and indu Lift Up Lash Gel launches 8th November 2023.