Innisfree Rebrands and Extends Range

Innisfree have completely repackaged the entire brand in its new sleek design along with launching 4 new products (including bringing two new SPFs to the UK market!). The relaunch also involves improved development principles to ensure sustainability and nature is at the forefront for the brand. The brand has also expanded its UK retail presence and is now available to shop online at Space NK and Beauty Bay.

"We changed our brand identity to reflect the brand’s new vision of exploring the infinite energy of nature to create healthy beauty and taking on challenges in a lively and endless way. We are transforming into a naturalism brand that leaps to the next level” says, Paul Lee, Managing Director of AmorePacific Group. “Innisfree will strive to lead the trend as a natural beauty brand not only domestically but also globally." 

Created on the pristine and preserved island of Jeju, the sister brand to LANIEGE was inspired by the mineral-rich soils which were cultivated into innovative skincare over the past 23 years. Fascinated by the impact of green tea on skin, the brand founder Sunghwan Suh, cultivated its green tea yields after years of research for beauty only which is used in its bestselling Green Tea Range. 

The brand currently offers an array of ranges, all developed with an eco-conscious approach to preserve the balance of nature and the skin with high-efficacy products, including Volcanic Clusters, Black Tea, Retinol Cica and Cherry Blossom. 

"INNISFREE’s rebranding, including the new logo and slogan, is a reflection of the brand’s commitment to nature and beauty. The new logo, with its combination of upper- and lowercase letters and a brighter shade of green, reflects the brand’s bold and revolutionary spirit. The new logo focuses on natural energy and active ingredients, symbolising INNISFREE’s exploration of nature’s infinite energy. The slogan, ‘Effective, Nature-Powered Skincare Discovered from the Island’, showcases the brand’s can-do spirit in exploring the power of nature. INNISFREE aims to create healthy beauty by harnessing the clean and harmonious coexistence of nature and beauty on the pure island of Innisfree." comments the Innisfree Global PR Team on the packaging change.

The new launches include: 

Innisfree Green Tea Enzyme Vitamin C Brightening Serum 

The serum helps to brighten dark spots and dullness, for even skin tone and smooth complexion. The formula with vitamin C and Green Tea Enzyme is inspired by Korean dermatology : Green tea enzyme is added to vitamin C capsules to care for brightening and refining at once! 

Innisfree Black Tea Youth Enhancing Essence

This essence with antioxidant-rich Black Tea and 8 different peptides, helps hydrate and promote healthy skin cell turnover to reveal a radiant complexion.

Innisfree Daily UV Defense Sunscreen High Protection SPF 30

An everyday protection chemical sunscreen with no white cast, which delivers a fresh and glowy finish and offer high protection SPF30 (UVA). The sunscreen also contains Jeju Green Tea and SunflowerSeed Oil to hydrate and moisturise.

Innisfree Daily UV Defence Mineral Sunscreen High Protection SPF 50

An everyday protection mineral sunscreen with a green tint which neutralizes redness. Offering high protection SPF 50 (UVA) and a non-greasy, satin finish, the sunscreen contains 8 types of Hyaluronic Acid and Cica to deeply hydrate and soothe skin.

Innisfree is now available at Space NK, Beauty Bay, Cult Beauty and Sephora UK.