Hair jewellery is having a major moment, and it’s set to be a lasting trend thanks to state-of-the-art hair charms by Australian brand KELA: the innovators in luxury hair fashion jewellery, leading global trends.

From the Palm trees of Coachella to the runways of New York, KELA Hair Jewellery has been tagged by a host of stylish women, since its initial launch in Australia in 2017. It has now become the must-have hair accessory globally loved by and as seen on many celebrities and their stylists; and now KELA Hair Jewellery is now available in the UK.

Until now hair jewellery never made it beyond bridal styles and runway looks as pieces often slipped out. The innovative KELA collection of charms, chains, crowns and pendants, are kind to tresses and remain firmly in place, channelling the latest accessory trends in easy-to-wear every-day and occasion styling.

The technology making the unique KELA Charms different to the rest was founded by Perth-based entrepreneur, Kelly Litterick; she was inspired by decadent hair accessories from global runway shows and saw a gap in the market for an accessible option for every occasion. Kelly spent three years perfecting the brand’s non-slip patented technology and with the on boarding of expertise in the Brand’s team, they officially launched KELA in 2017.

KELA Hair Jewellery pieces feature bohemian pendants to dangle from updos, delicate chains that wind around the crown of the head, and stud-style hair charms that accent a range of hair lengths and styles. The brand is a favourite for the fashion forward woman and girl to elevate their style with the luxury hair jewellery range.