Kiko Milano Launches First Haircare Range
KIKO MILANO expands its Italian beauty offering with the launch of its first ever haircare line: KIKO MILANO Haircare by Rossano Ferretti. A co-created range with international celebrity hairstylist Rossano Ferretti. The new category has been devised to combine the best of Italian expertise and vegan formulations. Rossano Ferretti, who’s family have a hairdressing heritage spanning almost 100 years, has more than 30 years of professional experience alongside a roster of high-profile clients and his own International TV show; it’s no wonder that he is referred to as the ‘World’s Hair Maestro’!
Designed to deliver salon quality results, each formula draws on the best natural origin ingredients, helping create minimum fuss. KIKO MILANO Haircare by Rossano Ferretti offers the perfect capsule wardrobe for your hair - easy to use, high performance products that will revolutionise your haircare routine, shaped by the hands of the master of Italian haircare…It’s time to elevate your hair.
KIKO MILANO Haircare Formulations
KIKO MILANO Haircare by Rossano Ferretti formulations have been created with nourishment and protection in mind, benefitting from >90% natural origin ingredients. With Vegan containing hyaluronic acid complex and Italian walnut extract, the collection also boasts a range of clinically proven benefits* as results show:
• 89% found that the new KIKO haircare line helped to nourish their hair after 28 days of full treatment.
• 92% of said that it helped to control frizz.
• 88% saw a reduction of hair breakage.
• 90% confirmed it helped to decrease hair dryness.
“I’ve long believed that beautiful, luxurious feeling hair starts with healthy hair – and that we have the power to harness the best of nature’s bounty and use it in the right way. Great hair doesn’t have to complicated, and it’s been a pleasure to work with KIKO MILANO, sharing that ethos and working together to create highly effective products that can deliver amazing results at home. It’s a meeting of minds.” Rossano Ferretti.
The KIKO MILANO Haircare by Rossano Ferretti range
Begin your KIKO MILANO Haircare regime with the lightweight and creamy textured Nourish & Protect Shampoo, £19.99 and Nourish & Protect Conditioner, £20.99, both designed to nourish and help reduce dryness for strong, shiny hair. Containing >90% natural ingredients and enriched with Italian walnut extract and a hyaluronic based complex, each product begins by nourishing and hydrating the scalp.
For a further conditioning boost, reach for the Nourish & Protect Hair Mask, £22.99 which brings a silky sensation and offers a regenerative effect for hair as it detangles.
When styling, reach for the Nourish & Protect Hair Spray, £21.99, which provides heats protection up to 230°C and help to protects from frizz and humidity. Created to nourish and help to reduce hair dryness, its lightweight texture gives a glossy finish with no greasiness.
Finish with a daily treatment of the Nourish & Protect Daily Hair Serum, £22.99, to soften strands and help to reduce dryness. It’s the perfect finishing touch to your look for classy, healthy-looking hair.