O&M Original Pigment

Australian haircare brand Original & Mineral (O&M) has launched ORIGINAL.pigment, a line of vibrant, direct-dye hair colours designed to offer salons a safer, eco-conscious alternative to traditional hair dyes. This new collection includes 12 intermixable shades—such as Atonic Orange, Bronte Blue, and Queenie Pink—that allow for bespoke colour creations, ranging from bold brights to delicate pastels. The line is formulated without ammonia, PPD, or resorcinol and maintains a neutral pH, making it suitable for all hair types and ensuring long-lasting colour that holds up for up to 30 washes​(O&M Pigment).

O&M’s commitment to “clean” beauty is evident in the ORIGINAL.pigment formula, which features Australian native extracts like Lilly Pilly, Quandong, and Tasmanian Sea Kelp, renowned for their natural conditioning properties. The colours are fully customisable with CLEAN.tone Clear, allowing stylists to adjust colour intensity without requiring a developer.

“I’ve always believed there should be a healthier choice when it comes to haircare,” says O&M founder Jose Bryce Smith. Reflecting on her journey from her UK roots to establishing O&M in Sydney, she adds, “Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”

Available now at O&M.