OPI Summer Make the Rules Collection

Embrace playful energy and carefree hedonism with OPI’s Summer Make the Rules Collection. Classic pastels and brights are reimagined as the two styles are blended together to create a palette of 12 fresh, fun pastel brights. Fans are invited to make their own rules with these daring hues, ditching the boardroom for flexing on the beach – no ifs, sands, or buts about it! So mark yourself OOO-PI and glow for it with Summer Make the Rules.

The collection features four bright pearl hues with a new, never-before-seen luminous sheen effect for shades that glow from within. Including lemon yellow, peachy nude, lavender, and sky blue, each pearl hue has a radiance that leaves fingers and toes gleaming. The collection also features warm color hues ranging from bubblegum and bright pinks to coral red and vivid yellow. The rainbow palette is rounded out with cool tones including lime green, electric turquoise, deep periwinkle, and bright violet.

This collection simply evokes happiness. The 12 shades in Summer Make the Rules will make consumers smile,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “This year, we expect to see a lot of people traveling, and a vacation-ready manicure and pedicure really is the greatest accessory for any summer style. These hues blend two popular trends – pastels and brights – for a color range as unique as its wearers.”

“Consumers can use these shades as an outlet for creative and artistic self-expression,” adds OPI Global Director of Color Equity Jill Bartoshevich. “The unique new pastel brights plus the new pearl luminous sheen effect will allow – and challenge! – people to showcase their style in bold ways. This collection’s top trend shade Flex on the Beach is a gorgeous vermillion red that really lends itself to the idea of embracing full color, full fun.”

Summer Make the Rules Collection shades will be available in GelColor, Infinite Shine and Nail Lacquer and Powder Perfection* (select shades only) formulas.

From May 1, 2023, OPI Summer Make the Rules Collection Nail Lacquers will retail for £14.90 each (€14.80) and Infinite Shine colours will retail for £16.90 each (€16.70), available at OPIUK.COM and other retailers. GelColour is an in-salon professional service only.