Self Glow Launches in the UK

James Read, an innovator in sunless tanning for over two decades, announces the launch of Self Glow, a complete skincare-led sunless tanning range that combines natural tints with high-performance active and fermented ingredients to hydrate, nourish, and deliver a radiant complexion year-round.

As consumers increasingly seek skincare products that enhance their natural beauty while prioritising skin health, sustainability, and celebrating individuality, Self Glow emerges as a brand that embodies these values.

Self Glow offers a carefully curated collection of vegan-friendly tinted drops, rejuvenating masks, moisturisers, and serums, meticulously formulated to seamlessly integrate into your daily skincare routine and work on all skin tones and types.

With a skin health-first approach to tan, Self Glow prioritises the well-being of your skin, ensuring that each product is gentle, nourishing, and effective.

“At Self Glow, our products enhance the natural glow of every skin type and tone,” says James Read, founder of Self Glow.

By combining the world’s first natural cocoa colour guide, which gently warms the skin, with skincare ingredients that combat dehydration and our plant-based DHA that adjusts to every skin tone, our products ensure a glowing complexion that lasts.

The hero product of the Self Glow range is the Dusk to Dawn Overnight Tan Facial. Infused with algaktiv zen to avoid premature ageing, hyaluronic acid spheres, fermented mushrooms, aloe vera, vitamin E, and natural plant-based DHA, it works overnight to hydrate, smooth, and plump the skin, leaving you with a radiant complexion by morning.

Another standout product is the Break of Dawn Rejuvenating Glow Mask. Enriched with multi-molecular weight hyaluronic acid, squalane, kakadu plum, fermented mushrooms, and vitamin E, it instantly replenishes the skin, promoting a glowing, healthy complexion within a few minutes.

Founded in 2024, Self Glow builds upon James Read’s twenty years of expertise in sunless tanning.

The range will be available to buy at Space NK from 21st May.