Swissline Launches in the UK
Premium Swiss skincare brand, Swissline has extended its worldwide distribution to the UK through an agreement with Skinbrands, the leading UK skincare distributor representing top brands including, Medik8 and Revitalash.
The agreement entitles Skinbrands to distribute Swissline consumer and professional products via their network of 86 premium UK skincare clinics, including those part of sk:n, The Harley Medical Group and DestinationSkin. The roll-out is expected to take place in selected clinics later this year. Effective immediately, however, Swissline consumer products are now available online in the UK via www.swissline-cosmetics.co.uk, as well as www.theskinexperts.co.uk.
Swissline CEO, Christophe Lesueur explained, “Swissline is proud to partner with Skinbrands, as they rely on leading dermatologists to source the best skincare products on the market. Skin health and innovation is of paramount importance to them, as it is to Swissline, a dermatologist-loved brand that traces its heritage to the origins of cellular therapy. Founded in Switzerland over 30 years ago, Swissline is known for its award-winning bio-tech formulas that feature natural actives and skin-identical ingredients such as Hyaluronic Acid, Collagen, Niacinamide, Pre and Probiotics, Madecassoside® and more.”
Skinbrands Managing Director, Amanda Coveney added, “We are delighted to be partnering with Swissline, and adding this pioneering luxury brand to our diverse and on-demand product portfolio. We are very proud to have been chosen as Swissline’s official UK distributor, both within our High Street clinics and online. On a personal level, I have long been an admirer of the brand – and the talented team behind it. I am very excited to explore the unique opportunities this full debut into the UK market is sure to bring, and I look forward to driving and developing the business throughout 2021 and beyond. Swissline’s online launch in the UK represents the first chapter in their exciting skincare story with Skinbrands.