WelleCo The HydroProtein Elixir
WelleCo, the pioneer of ingestible beauty and wellness, founded by supermodel and global wellness entrepreneur Elle Macpherson, can today announce the launch of its latest innovation, The HydroProtein Elixir: a plant-based protein water that brings together beauty and body benefits.
Available in two Elle-approved flavours, Passionfruit and Blackcurrant & Pomegranate, WelleCo’s HydroProtein Elixir is the market's newest, most innovative power player. In addition to 15g of hydrolysed pea protein per serve, this vegan-friendly wellness winner also includes added electrolytes (sodium, potassium and magnesium) for hydration, and a beauty blend (vitamin C, hyaluronic acid, niacin and biotin) for glow.
When added to water, this refreshing, low-calorie powder-to-water formulation supports energy levels with the addition of vitamin B5, whilst added antioxidants support your cells, protecting from free radical damage. Thanks to its hydrolysed form, digestive enzymes and amino acids, the pea-derived protein also absorbs rapidly into your cells, making it a simple and effective way to increase your daily protein intake – whether to meet your macros before, during, or after your workout, of to support your protein levels through menopause.
In true WelleCo tradition, this Elixir – which can be taken alone or enjoyed on ice - has multi-faceted benefits so you can feel and look your best before, during and after breaking a sweat. Just some of these include the repair and maintenance of muscle mass to the support of tissue building, skin structure, function and collagen formation, as well as supporting healthy hair and nails.
“When you're well, you can thrive throughout your workout, your day, your life,” says WelleCo founder Elle Macpherson. “The HydroProtein Elixir changes the game by supporting your protein intake, which plays a vital role in nearly every cellular function. Plus, when added to water, it hydrates so well, thanks to the electrolytes we’ve carefully selected and included. And then there’s the beauty benefits! Indeed, being as convenient and delicious as it is empowering, The HydroProtein Elixir is a clear game changer.”
WelleCo’s carefully curated collection is formulated by an expert-led team made up of scientists, nutritionists and world-class manufacturing partners. The collection also includes its revolutionary supergreens powder, The Super Elixir; a mouth-watering hot chocolate with skin-supporting ingredients; nourishing vegan protein powders; a marine collagen powder; supplements for women’s health, and for skin, hair and nails; and a calming herbal tea.
The launch of The HydroProtein Elixir follows a strong period of sustained growth for WelleCo. In the past three years, the pioneering brand has enjoyed sales growth of 400%, while its customer numbers have grown by almost 200% in the past 12 months alone. As it enters its 11th year of business in 2025, one of the original power players in the ingestible beauty industry, an industry valued at $3.86bn in 2023, WelleCo has also received 47 high-profile industry awards in recognition of its outstanding product portfolio and customer loyalty.
The HydroProtein Elixir, £35, is now available online at welleco.co.uk
