wiig Ash Toning Treatment

New independent British brand wiig launches with a mission to revolutionise the haircare sector with a multi-tasking product that is a saviour for blondes – wiig ash. This works in just three minutes to protect, repair and tone blonde hair, with a unique violet tone that delivers salon-standard results.

Developed by Anna Wiig, a hair stylist & colourist at Taylor Taylor London who is a renowned blonde specialist, she set out to create a formula that not only repairs, protects and restructures the hair, but also creates the perfect creamy blonde tone.

Anna noticed the most common complaint from her clients is the lack of at-home toning products and how silver shampoos would cause their hair to appear dull and lacklustre. As many products use a blue tone, rather than violet, this can cause darkening of the hair over time. Anna recognised a gap in the market, as she set out to create a solution using her unique violet tone that would keep the hair looking and feeling salon fresh in between visits.

With an androgynous scent of natural sandalwood blossom and packaged in a Scandi-minimal designed bottle, wiig’s innovative formula works in no more time than a usual conditioner, making it ideal to incorporate into modern blondes’ busy self-care schedules!

Available to buy at www.wiig.co and Taylor Taylor London salons.