Behind Door 11: Living Proof
Win a Living Proof Hair Bundle worth over £100
We’ve teamed up with Living Proof to offer one lucky reader the chance to win a a Living Proof Hair Bundle consisting of the Living Proof PHD Shampoo, Conditioner and Triple Bond Complex.
From its inception, Living Proof has been driven by the idea of applying bioengineering to create revolutionary hair products. The company's first breakthrough came with the development of a proprietary molecule, octafluoropentyl methacrylate (OFPMA), which provided a unique solution to the common problem of frizz. This hydrophobic and lipophobic molecule lays down on the surface of the hair, altering how moisture moves in and out of the hair fiber, significantly improving the quality of hair.
Following this success, Living Proof's scientists delved into MIT's polymer and lipid library, discovering poly beta-amino ester (PBAE). This innovation deposits a flexible pattern of thickening points on the hair, creating space between each strand and making fine hair feel fuller. The durability of this matrix also extends the life of hairstyles between washes.
Living Proof's commitment to science-led product development has resulted in a range of high-performance hair care products, including the No Frizz Humidity Shield and the Perfect hair Day (PhD) line. These products are designed to address various hair issues, from frizziness to lack of volume, and are a testament to the brand's science-based strategy.