4 Reasons Why Your Salon Should Invest In Professional Brand Design
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We sit down with AvantGardeGraphicsUK brand and editorial designer on the importance of professional branding for every business.
Many female entrepreneurs start their business with a grand dream and a lot of passion. They know how their business can meet a need or solve a problem, and they realize how they can be the person to make that happen in the world. Many of these women get started with a logo they designed themselves in Canva, or with a website they pull together using Wix or the free version of WordPress. To be completely honest, this is a great start for any business.
But once these women are in business for a year or two, it can become really obvious that their DIY branding – or lack of – isn’t really helping their business grow. Sometimes there’s no connection between the brand and the audience they are working to reach, or the unprofessional design doesn’t represent the level of expertise that they entrepreneur is offering to the world. There is a disconnect. It stunts the growth of the business.
This is when business owners often realize that their brand doesn’t shine the way it could. The website they created back in the beginning doesn’t attract their audience anymore, and the brand itself might not be serving their business at all. They realize it could be so much better.
This is why entrepreneurs invest in professional brand design.
A purposefully designed brand will help attract more of your ideal clients and help grow your business.
This reason is two-fold. A professionally designed brand attracts more ideal clients because it has been created from a place of thoughtful strategy. We take a look to understand what your ideal client resonates with and create a brand design that connects with them in that way. An authentic connection to your audience = growth for the business.
The growth is also organic and natural–the right people are attracted to you because the design was done for that specific purpose.
2. A professionally logo and collateral will help your business gain value and trust from your clients.
When anyone decides to work with your business, they are making an investment in themselves, their personal life, or their business (depending on how you serve clients and customers). Without a professional-looking brand design, trust is harder to gain. Selling is more challenging because you have to do a lot of convincing that your business is legit and transformational.
A good logo and brand collateral help you build that know, like, and trust from your audience, making it easier for your audience to say a wholehearted YES to investing with you.
3. When your branding/website/collateral/voice are all in line with your messaging, you will be able to charge higher pricing for your products and services.
Consistency is so important when it comes to brand design, and also adds to that trust factor we just talked about. Entrepreneurs just starting their business often feel so scattered and out of focus when they are responsible for all the things in their business, and because of this, the way their audience perceives the business can get skewed.
But when your brand, your website, and your marketing message all align in one central way, it is clear to your audience that your expertise is valuable, that you know what you’re doing, and that they can trust you to provide them with amazing results. Premium pricing comes with an increased perceived value.
4. Having branding you are proud of will make it easier for you to talk about your product and services and sell without feeling like you are selling.
Have you ever felt embarrassed about the look or quality of your logo, or not excited to send people to your website because it was outdated? These feelings are normal, especially among small business owners who are seeking to uplevel their brand and serve a higher end client, or grow the expanse of their customer base.
When you have a brand that you are proud to share and proud to grow, it makes talking about your business so much more exciting and so much easier for you to sell your offer without feeling weird about it. It comes naturally instead of awkwardly. There’s a change in mindset that gives you confidence and excitement, and that is passed onto the customer in the form of trust as well.
So if you’re on the fence about investing in professional brand design for your own business, consider these things: consider where you want your business to be in the next year, 5 years, 10 years. Consider if your current branding is sufficient to propel that growth. If that answer is no and you want to be excited and confident in your business for the future, professional brand design is your answer.