5 Beauty Dilemmas Answered by an International Makeup Artist

Our columnist, Sarah-Jane Froom is a professional makeup artist with over 15 years of experience, notably serving as the International Makeup Artist for bareMinerals. Her diverse career encompasses TV presenting, global press events, editorial photo shoots, and collaborations with high-profile celebrities and fashion brands. ​

As a professional makeup artist, I often get asked for advice on everything from perfecting your base to making your lipstick last all day. As a professional makeup artist, I frequently receive questions about everything from achieving the perfect base to ensuring lipstick stays put throughout the day. This month I’ll walk you through my most asked makeup questions, offering tips and product recommendations/

1. How Do I Apply Foundation Over Acne?

Acne-prone skin can be challenging to work with, especially when it comes to choosing the right foundation. You want a formula that offers full coverage to conceal blemishes but also allows your skin to breathe. My personal favourite foundation for this is the No7 Stay Perfect Foundation. This formula provides full coverage without feeling heavy, and it won’t clog your pores, making it ideal for acne-prone skin. I’ve personally struggled with acne, particularly at the age of 27, when I had to go on Roaccutane. Acne is one of the most depressing things you can experience, and it truly affects your confidence. It's a daily battle that can impact how you feel about yourself. That’s why I’m so passionate about finding products that help those with acne feel better in their skin. I love this foundation because it delivers flawless coverage while maintaining a natural, skin-like finish. I use this on my clients because it works wonderfully to cover blemishes without exacerbating breakouts, making it suitable for sensitive, acne-prone skin. I also love it in my pro kit because of its buildable formula, wide shade range, and the fact that it works well on all skin types.

Application Tip:

For the best results, I recommend applying the foundation with a damp beauty sponge. This ensures a smooth and even finish, allowing the foundation to blend seamlessly into the skin. For blemishes or areas requiring additional coverage, follow up with No7 Instant Radiance Concealer for targeted spot treatment.

2. Why Does My Makeup Pill?

Pilling occurs when makeup doesn’t adhere properly to the skin, often resulting in small, clumpy flakes. This typically happens when products don’t mix well together or when each layer of product hasn’t had time to absorb fully. The solution is simple—make sure your skincare and makeup work together. My go-to primer for preventing pilling is the No7 Airbrush Away Primer. It creates a smooth canvas, filling in fine lines and blurring imperfections for a flawless finish. I love this primer because it smooths over the skin and provides a velvety base for foundation. I use this on my clients because it works well with all skin types, and it ensures makeup stays in place throughout the day without pilling or separating. I also love it in my pro kit because it’s a universal product that guarantees a flawless makeup application for all skin types.

Application Tip:

Before applying primer, use a light moisturiser like No7 HydraLuminous Day Cream. Apply the primer evenly across your face and allow it to set for a minute before layering on foundation.

3. How Can I Make My Lipstick Last Longer?

Long-lasting lipstick is a must, especially for busy days or events. To ensure your lipstick stays in place, I suggest exfoliating your lips first to remove any dead skin. Then, apply a lip liner to define and fill in your lips. This acts as a base, helping your lipstick adhere better and last longer. After applying your lipstick, blot with a tissue and apply a second layer for added staying power.

I love No7 Stay Perfect Lipstick because the formula is creamy, long-lasting, and comfortable. I use this in my personal makeup bag because it provides all-day colour without drying out my lips. I also love it in my pro kit because it comes in a range of shades, from neutral nudes to vibrant reds, making it perfect for any occasion.

Application Tip:

For maximum longevity, line your lips with No7 Stay Perfect Lip Liner before applying No7 Stay Perfect Lipstick. Finish off with a coat of No7 High Shine Lip Gloss for extra shine and smoothness.

4. Can Concealer Be Used as Foundation?

While concealer is perfect for covering specific areas like blemishes or dark circles, it’s not designed to provide full coverage for the entire face. For a flawless complexion, foundation is your best bet, while concealer should be used to spot-treat and brighten areas such as the under-eyes. My favourite concealer for this purpose is No7 Instant Radiance Concealer. It’s lightweight, blends easily, and offers excellent coverage for dark circles and blemishes. I love this product because it brightens and conceals without settling into fine lines, making it ideal for mature skin. I use this on my clients to conceal blemishes and brighten the under-eye area without creating a heavy look. I also love it in my pro kit because it’s versatile, works well on all skin tones, and provides a natural finish.

Application Tip:

To brighten your under-eye area, apply the concealer in a triangle shape and blend well with your finger or a brush. For blemishes, dab the concealer directly on the spot after applying foundation.

5. What Is the Best Natural-Looking Foundation?

If you're aiming for a natural finish, look for a foundation that offers buildable coverage without feeling heavy. My top pick for a fresh, natural look is No7 Lift & Luminate Foundation. This foundation provides just the right amount of coverage while smoothing out imperfections and offering a radiant, youthful glow. It’s perfect for mature skin, as it doesn’t settle into lines or wrinkles. I love this foundation because it creates a natural, glowing finish that doesn’t look cakey or heavy. I use this on my clients because it gives them a fresh, luminous complexion, ideal for everyday wear. I also love it in my pro kit because it’s versatile, providing both coverage and a beautiful, natural finish.

Application Tip:

For an effortless, natural look, apply No7 Lift & Luminate Foundation with a foundation brush or damp beauty sponge. Start in the centre of the face and blend outwards for even coverage.