A Green Revolution in the Beauty Industry

With trends coming and going faster than ever, there is a dark side that often remains hidden behind the glamorous facade of the beauty industry.

The beauty industry generates a staggering amount of waste, and Boop has set out to change that by offering a lifeline to excess and imperfect beauty products that would otherwise find their way to landfills.

To understand the significance of Boop's mission, let's take a closer look at the waste problem within the beauty industry. In the UK alone, an estimated 90 million beauty products are discarded each year. More than 10% of beauty products end up as waste in brands' supply chains, while overproduction contributes to 6.2% of discarded goods in the beauty sector. These statistics are not just alarming; they are a clear reflection of an industry in need of change.

The good news is that consumers are eager to make a difference. A remarkable 95% of consumers have expressed their willingness to purchase imperfect stock, products with minor flaws or imperfections, contributing to the reduction of waste. However, until now, there hasn't been a suitable outlet for premium imperfect and excess beauty stock. This is where Boop comes into play.

Boop is a revolutionary online platform that's shaking up the beauty industry by rescuing perfectly imperfect beauty products from their untimely demise in landfills. Boop gives consumers the opportunity to save up to 50% on their favourite mid-to high-end beauty brands while also saving the planet.

Among their many great deals, Boop is offering 1/3 off Indi Supplements.

Think of Boop as the beauty industry's equivalent to a designer outlet, but with a meaningful twist. Boop sources excess or obsolete premium beauty products directly from brands and retailers. These products may have imperfect packaging or outdated formulations, but rest assured, they are always safe to use and deliver the results you'd expect from a premium beauty product. Each item undergoes rigorous quality control checks before making it to the Boop online store.

On Boop's online platform, customers can browse and shop a curated selection of beloved household names such as Aromatherapy Associates, John Masters Organics, and Indi, with the product range continuously expanding. This means not only can you score fantastic deals on your favourite beauty products, but you can also do so with the knowledge that you're helping the environment.

Boop's mission goes beyond just reducing waste and offering great deals. The brand also distributes products to charities such as In Kind Direct, Beauty Banks, Look Good Feel Better, and The Hygiene Bank. By doing so, Boop ensures that even more beauty products circulate, reaching as many people as possible, and helping them look and feel their best.

Founder Yasmine Amr spoke with us about the challenges and subsequent innovations that came with the of launching Boop:

Yasmine Amr, founder of Boop.

“Brands want to preserve their hard-earned value and premium positioning. We're shifting their perception of what consumers value by showing them that shoppers will continue to be loyal customers, whether the brand has made too much, discontinued, changed its packaging or if the outer box is missing. It's really the product itself that matters... and it shouldn't be waste if it's wanted!

Another challenge to overcome is earning consumer trust. Before investing in premium products, shoppers want to be sure that products are safe to use and will deliver results.

With Boop we've tackled this in two ways. Firstly, we only source directly from brands to make sure all products are safe, haven't been tampered with, and are within their best before dates, and then we layer our own quality control checks over this. Secondly, we're focused on educating customers about product waste, expiry dates and how using platforms like Boop can help them lead more sustainable lives without sacrificing quality and luxury.”

Not only does Boop offer peace of mind for shoppers looking to save on luxury brands, but it also provides a much needed platform for shoppers who are planet conscious, Yasmine explains:

“Shoppers and brands are under pressure to be more sustainable every day, but it's very difficult to achieve that without the right avenues to lead them to more sustainable options. Other industries like food and fashion both have outlet, second hand and less-than-perfect options, but this is missing for premium beauty & wellness. When we spoke to brands about Boop, we kept getting the same reaction: "we're surprised something like Boop doesn't already exist"!

We're focused on building long-term partnerships with brands and charities to make sure we can always find a home for premium beauty & wellness products. Whether those items get bought via Boop and loved by shoppers, or if they get redistributed to communities via charities. Both avenues ensure as many people get to feel their best and keep too-good-to-go products out of landfill. We also want shoppers to have access to these premium brands at great prices without having to sacrifice quality. We feel that'll really help making sustainable choices a no-brainer for shoppers.”

In an industry known for its emphasis on perfection, Boop is proving that beauty can be found in imperfection. By providing a second chance for excess and imperfect beauty products, Boop is making a significant impact in reducing waste and revitalizing the beauty supply chain. It's a movement that's changing the way we think about beauty and its impact on the environment. So next time you're looking to stock up on your favourite beauty and skincare brands, consider giving Boop a try, because saving the planet has never looked more fabulous.