Cosmoprof Worldwide Bologna Sets Date

Cosmoprof Worldwide Bologna launches announces the next edition will take place in Bologna, from 27 to 31 May 2021. The event, initially scheduled for March, has been postponed welcoming the concerns of trade associations and professionals. The organizers will continue monitoring the evolution of the pandemic in order to guarantee to exhibitors and professionals a quality experience in total serenity and safety.

"Given the unpredictable trend of covid19, and the restrictive measures adopted not only in Italy, but all over the world, we considered a new schedule to be essential," - declares Gianpiero Calzolari, President of BolognaFiere .

"Based on the current situation, the decision to postpone the event in May seems to be the most correct one for holding Cosmoprof in the best possible conditions, - underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. - We will continue to monitor the progress of the epidemic, in order to ensure exhibitors and professionals a quality experience, in total serenity and safety ".

Then, the events of the network in Las Vegas, Hong Kong, Mumbai and Bangkok will follow. To promote the shows of the international platform - Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean Bangkok - on the main international media (digital, trade and consumer press, billboards, TV), the new advertising campaign created by Heads Collective agency and signed by the photographer Giulio Rustichelli, “Blooming Beauty”.