Fudge Professional Announces Anne-Marie as their New Brand Ambassador

In a fantastic Fudge Hair event this week, Fudge Hair has announced their newest Brand Ambassador who is none other than all-encompassing global singer/ songwriter and hair chameleon of all shades and styles, Anne-Marie.

Anne-Marie was the natural choice for Fudge Professional, given her choice to always #FudgetheRules, her natural ability to slay every colour and every style she adorns, as well as her overall attitude to fully embrace and encourage individuality. Plus, she’s been a firm Fudge products fan over the years and regularly stopped into the Fudge HQ hair salon.

Essex born Anne-Marie’s rise to stardom has been nothing short of meteoric. A former 3 x world karate champion and West End child star, Anne-Marie is a multi-platinum selling artist who has gone onto become one of the world’s most-loved and successful pop stars of our times. With a string of chart-busting singles over her career to date – from her Ed Sheeran co-write and outstanding UK Christmas No 1 ‘Rockabye’, and KSI collaboration ‘Don’t Play’ – Anne-Marie is an artist who wins on her playful commentary, magnetic vocals, and infectious personality, not to mention her style and enviable platinum locks. Anne-Marie continues to make new strides, making her prime-time debut as a judge on talent show The Voice (a show she won) and regular appearances on C4 Gogglebox.

Fudge Professional Global Brand Ambassador Jonathan Andrews says: “Anne-Marie was the natural choice as our new ambassador and to front the new #BuildYourBlonde Campaign and our next In the Chair mini-social series. For the miniseries, we’ve worked closely with Anne-Marie to re-create her iconic red carpet and show stopping styles at home using our Fudge Professional products. Our products make it easy to keep your blondes bold and brassy tones at bay, as well as keeping locks in optimum condition.”

Within the new In the Chair mini-series, Jonathan and Anne-Marie chat her hair styles from beachy waves to high pony’s and chatting about their love of tattoos (with even the potential for them to get one together!). As often will happen in a hairdresser’s chair, deeper conversations are shared as Anne-Marie talks openly about her initial anxiety joining The Voice, how she’s working on her self-confidence with therapy, being okay with acknowledging her successes now, and how her newfound love of reading during lockdown led to writing her own book, You Deserve Better.

It looks like with Fudge Professional, blondes do have more fun and we’re excited to see the brand flourish with their new ambassador.