ghd Celebrates Its 15th Anniversary Supporting Breast Cancer Charities

15 years on and ghd has no plans of stopping supporting Breast Cancer Charties, having to date raised £10 million globally, ghd's Goal is to raise a further £1 million pounds this year with the launch of the latest "ink on pink' collection.

To celebrate the momentous year, ghd have partnered with Chicago- based mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer. The "Ink on Pink' is a fierce and unique representation of womanhood, and £10 from every sale goes to Breast Cancer Now.

David’s iconic abstract floral artwork evokes a fierce sense of femininity, with his work becoming much more than a tattoo and instead a powerful statement of self-love and returned confidence, symbolising both life and rebirth.

Capturing the beauty of the ink work and campaign itself, David Allen’s client Grace Lombardo, who worked with the tattoo artist following her own breast cancer treatment, is the latest face of the ghd pink campaign. For Grace and many of Allen’s clients, her mastectomy tattoo has allowed her to recaptured the femininity that cancer began to steal away.

Commenting on the partnership with ghd, David Allen has said;

"The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation is akin to one another.”