How the Quiet Luxury Trend is Seeping Into the Beauty Industry

We’ve all seen the effects of Quiet Luxury on fashion, with sleek runway and red carpet looks taking over, and toned down elegance centre stage. It’s not a new trend by any means, with celebrities like Gwyneth Paltrow and the Olsen twins long making subtle luxury look effortless and high end, but life imitates art and the beauty industry is getting a whole makeover with Quiet Luxury. Beauty practices under the quiet luxury umbrella prioritise quality over quantity (and the trend of a minimalist skin routine is one we’ve been seeing for years now), showcasing a return to foundational beauty values and an investment in personal well-being.

Content creators and celebrities have been pivotal in popularizing this aesthetic, often showcasing beauty products from brands known for their luxury appeal, like Chanel, Nécessaire, and Laneige. These products, recognised for their minimalistic design and high-quality results, align perfectly with the quiet luxury ethos. It's about achieving a look that is effortlessly luxurious, with a focus on subtle elegance rather than overt extravagance. The trend's appeal is also visible on social media platforms like TikTok, where content related to Quiet Luxury has garnered significant attention.

This trend also extends to the choice of beauty products, which emphasize luxury in everyday routines, from salon-worthy hair care to low-maintenance yet impactful manicures. The Quiet Luxury aesthetic is closely associated with products that deliver premium results while embodying the trend's hallmark of understated elegance. Such products not only provide luxurious outcomes but also fit seamlessly into the lifestyle of those who value a more restrained approach to beauty and fashion.

So where will the quiet luxury trend take us?

In terms of wellness, consumers are increasingly seeking out wellness practices and products that offer not just physical benefits but also promote mental health and well-being. This includes a rise in interest for holistic health approaches, such as meditation apps, sound baths, and yoga retreats, that align with a luxurious yet understated lifestyle. The focus will likely be on experiences and products that offer serenity and balance, moving away from flashy fitness trends towards more personalized and introspective wellness practices.

In makeup, the Quiet Luxury trend is expected to further popularize minimalist beauty routines that emphasize skin health and a natural look over heavy, transformative makeup. We can forecast a continued interest in multi-use products that offer a subtle enhancement, like tinted moisturizers, cream blushes, and lip tints that provide a "barely-there" look. Brands that focus on high-quality ingredients, sustainable packaging, and a less-is-more approach will likely dominate the market. The trend will also likely drive innovation in products that offer long-term skincare benefits alongside immediate aesthetic improvements, blurring the lines between skincare and makeup.

Skincare trends influenced by Quiet Luxury will likely continue to emphasise efficacy, ingredient transparency, and sustainability. Consumers are becoming more knowledgeable and selective about the products they use, opting for those with proven results and clean, minimal ingredient lists. There will be a growing demand for high-performance skincare that supports the skin's natural barrier and health without relying on aggressive treatments or an excessive number of products. Luxury in skincare will be defined by the quality and sourcing of ingredients, as well as the sensory experience of using the product, rather than opulent packaging or marketing hype.

As the Quiet Luxury trend evolves, the beauty industry will likely continue to adapt, offering products and experiences that align with consumers' desire for authenticity, simplicity, and a more holistic approach to beauty and wellness.