What's the Hype About Korean Perms?

The Korean Perm brings about soft, natural-looking feminine effects compared to traditional perm techniques which result in curls that may look stiff, hard or less “natural”. The wonder of the Korean perm is spreading across the internet as of lately thanks to being very low maintenance and long lasting. The Korean perm is all about the technique, and the difference in chemicals and tools used compared to other perms– and best of all, it doesn’t leave your hair dry or frizzy in the process.

Korean perms also have a focus on bounciness, volume and framing the face in a flattering manner (i.e. make it look smaller, also achieved through colouring techniques). Perming isn’t all about curls, too. Koreans have even revolutionized rebonding – it’s now known as body rebonding – the hair is still straight, but retains its volume or body. It’s not flat or plastered onto your scalp like what people still tend to think of when they think of rebonding.

"For beautiful-looking results, ideally, the hair must be healthy and elastic. Meaning, we should not overly damage our hair via frequent heat-styling; bleach; highlights; or rebonding. Most importantly, we must not Keratin-treat our hair.

1-month before the procedure, we should replace our usual conditioner with a protein-rich masque. e.g. Goldwell Reconstruct Intensive Repair Mask. Alternating it with bond-strengthening hair treatment (e.g. Olaplex no. 3) is highly encouraged too.

Lastly, women with fine or extremely thick or unmanageable hair texture should avoid going for Digital Perm procedures. As the results tend to be sub-optimal." Associate Director of Chez Vous: HideAway Salon, Shawn Chia