In Conversation with Pippa Logli: Co-Founder and Managing Director of Limoz Logli

Nestled in the heart of elegant South Kensington, Limoz Logli stands out as a salon that redefines hair colour and styling. Founded by a passionate duo driven by creativity and excellence, Limoz and Pippa Logli, the salon is renowned for the ability to achieve the elusive sun-kissed blonde that graces the pages of fashion magazines.

Their signature technique involves hand-painting fine layers of highlights and tonal corrections, resulting in a harmonious blend of colour that appears effortlessly natural and radiant. But what truly sets Pippa and Limoz’s salon apart is the undeniable chemistry and synergy between the couple, both in business and in life. Running a business together as a couple comes with its challenges, but for Pippa and Limoz, it's a journey filled with love, passion, and shared vision.

Pictured: Pippa Logli, Limoz Logli’s Co-Founder and Managing Director.

In this exclusive editorial interview with Pippa Logli, Co-Founder and Managing Director of Limoz Logli, we delve into the salon's origin story, its unique philosophy, and the cohesive partnership that propels its success. 

Can you share the story behind the founding of Limoz Logli? What inspired you to start a luxury hair salon specializing in hair colour?

We founded Limoz Logli after working in the hair industry for many years. We saw a need for a luxury hair salon that specialised in hair colour and challenged the traditional high street salon aesthetic. We wanted to create a space that where clients could feel relaxed and beautiful while receiving the highest quality hair services.

How would you describe the unique approach and philosophy of Limoz Logli when it comes to hair colour and styling?

Our salons unique approach to hair colour and styling revolves around the belief that everyone deserves to feel their best. Limoz and his team take the time to listen to their clients and understand their needs, working collaboratively to create a signature colour that isa seamless blend of ultra-fine highlights, delicate root blend, and glosses. The aim is to ensure hair grows out naturally, reducing the need for frequent salon visits. Limoz’s precise approach to hair focuses on creating premium and long-lasting result while respecting the natural base colour and prioritising the health of the hair. Each of his colouring services is personalised to the client but the common emphasis is creating colour that is seamless and requires visits to us twice or three times a year.

As co-founders and a couple, how do you balance your roles within the salon? 

Pictured: Pippa, Limoz, and their children.

As co-founders and a couple with young children, Limoz and I have learnt the importance of balancing our roles within the salon by focusing on opposite areas. We each have our own strengths and weaknesses, and we are lucky we complement each other well and trust each other absolutely. Limoz is the talent, and he focuses on the creative aspects of the business, developing a talented colouring team. while I focus on the operational aspects maintaining brand integrity and exploring avenues for growth and evolution. 

We always collaborate on design-led features, such as salon design and product branding, combining their individual perspectives to create a cohesive vision. Whilst we are both quite strong headed and can occasionally clash. 90% of the time we come together and find we have saved the same images of inspiration.

How do your individual strengths complement each other in running the business?

I guess I help to drive and direct Limoz’s creativity and talent for hair colour. What is beautiful about our relationship is we both need each other. I need his creative genius and he needs me to feel in control, as he works back-to-back with clients and has little time to oversee the operations.

What does Limoz focus on as the Creative Director when creating a signature colour and style service for your clients?

Limoz's role as Creative Director involves focusing on key elements when creating a signature colour and style service for clients. He considers the client's individual features, skin tone, and lifestyle to ensure that the hair colour is personalised and wearable. Limoz prioritises longevity and never compromises on the long-term health and quality of the client's hair, avoiding damage and staying true to his principles.

What are some trends in hair colour that he finds particularly exciting right now? 

In terms of hair colour trends, Limoz finds vibrant glosses and natural-looking, multi-dimensional colour particularly exciting at the moment. These techniques allow for beautiful and flattering results that are in line with current trends.
Speaking of trends, how do you ensure that the salon stays current in a constantly evolving beauty industry?

I ensure that the salon stays current and relevant in this constantly evolving beauty industry by keeping up with the latest trends and techniques. In between working and looking after my family I try to attend regular industry events, and regularly read fashion and art publications to see how we can integrate current trends into our brand journey. 

How do you approach building and maintaining relationships with clients to ensure their loyalty and satisfaction with the salon's services?

Building and maintaining relationships with clients is a priority at Limoz Logli. The salon fosters a friendly environment and encourages open dialogue with both staff and clients. They strive to be honest, transparent, and attentive to their clients' needs.

On the other hand, I am always looking at ways to improve the customer journey to ensure it is smooth and fuss free from the moment of booking. I am currently exploring the potential of AI to improve the customer booking journey, allowing more time to focus on the in-salon experience. One of my favourite meetings is with our software developer to discuss and developer our bespoke booking platform.

What are some of the most rewarding moments you've experienced since opening Limoz Logli?

One of the most rewarding moments was the reaction to our new salon design, with features in ELLE design and other design publications. We put a lot of love and energy into the design elements, and we were so relieved to see it come to life and be fully appreciated. 

Can you share any future plans or goals for the salon that you're excited about?

Pictured: Limoz and Pippa Logli.

We are both excited about the future of the salon, with plans to grow the business, expand the team, and open a second location abroad. Additionally, we are working on bringing a product to market that is close to Limoz's heart and a true labour of love.

Whether you're seeking a subtle refresh or a dramatic transformation, Pippa, Limoz, and their team of expert stylists are dedicated to delivering unparalleled results that exceed expectations. 

Rub shoulders with trusted beauty journalists and A-list clientele as you embark on a personalised hair journey at Limoz Logli, and indulge in an unforgettable salon experience that leaves you feeling radiant, confident, and ready to conquer the world, all while witnessing the magic of love and partnership in action.

Limoz Logli is open Tuesday to Sunday in SW3. You can find out more about the salon and book your next hair transformation here.