Looking back at 2019: The most searched beauty trends

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Google has recently revealed the UK’s most searched beauty brands and trends this year. 

The most popular brands include:

  1. Jeffree Star Cosmetics

  2. GHD Oracle

  3. GHD Glide

  4. Olay Skin Age

  5. James Charles

  6. Bacne

  7. Kiko Mizuhara

  8. Copycat Fragrances

  9. Eyebrow Lamination

  10. Urban Decay Game of Thrones

In terms of celebrity style, the following celebrities have dominated the fashion scene and have achieved the most Googled searches for their fashion influence:

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Buying fake lashes for the first time can be daunting. Has the glue set enough? Are they going to stick? Then before you know it, your eyes are practically glued shut... Well fear not, according to Google, many of us searched for tips on how to apply the following:

  1. Colour street nails

  2. Fake lashes

  3. Blush

  4. Toner

  5. Liquid foundation

  6. Individual lashes

  7. Coconut oil to hair

  8. Self-tanner

  9. Mascara

  10. Primer

And finally, sometimes it’s good to just “do it yourself”. The following list reveals the most popular things that we are attempting to make in the comfort of our own homes.

  1. Scrunchies

  2. VSCO bracelets

  3. Rice water

  4. Temporary tattoos

  5. Friendship bracelet

  6. Lip scrub

  7. Nails grow faster

  8. Teeth white

  9. Eyelashes longer