Pantone announces Viva Magenta as the Colour of the Year for 2023

Pantone has declared Viva Magenta, a shade of red rooted in nature and descending from the red family, as the Color of the Year for 2023. Vibrant and energetic, Viva Magenta is a bold and fearless color that promotes joy and optimism. It is a hybrid color that straddles the physical and virtual world and encourages self-expression and experimentation.

The Color of the Year selection process this year took into consideration the heightened appreciation and awareness of nature, as seen in the incorporation of living things into homes, a renewed interest in outdoor activities, and a focus on using natural and life-giving ingredients. Viva Magenta has organic origins in the cochineal beetle, which produces carmine dye, a strong and bright natural dye.

In terms of color psychology, Viva Magenta is a power color that celebrates life and exudes rebellion and grace. It speaks to the desire to take on new challenges and try the unconventional while also meeting others with compassion. This year's Color of the Year differs from last year's, Very Peri, in its ability to offer strength and assurance in times of uncertainty.

Viva Magenta is a color that promotes positivity and encourages a more positive future through its transformative power. It is a shade that is inclusive and welcoming to all, inviting everyone to embrace their rebellious spirit and embrace life with verve.