Pantone's Reveals Peach Fuzz as 2024 Color of the Year

Pantone has announced "Peach Fuzz," officially known as Pantone 13-1023, as its Color of the Year for 2024. This soft, pinkish-orange hue is described as velvety, gentle, and subtly sensual, reflecting a collective yearning for closeness and connection. The color, chosen by the Pantone Color Institute, is said to radiate warmth and modern elegance, resonating with compassion and offering a tactile embrace that effortlessly bridges the youthful with the timeless.

The Color of the Year selection, which began in 1999, is an annual event where Pantone's color experts examine influences across various industries such as movies, art, fashion, and design to determine a color that captures the prevailing mood and attitudes globally. Peach Fuzz represents a shift from the previous year's choice, Viva Magenta, a bright pink-red shade intended to evoke verve and power. In contrast, Peach Fuzz, arriving at a time of global tumult, symbolizes the need for peace, quiet, and respite.

The color is expected to influence various sectors, including interior design, where it can create welcoming atmospheres and bring a gentle warmth to intimate spaces. Its ability to nurture tranquility and provide relaxation spaces makes it a versatile choice in home décor, fashion, and other design elements.