Sephora to Launch in the UK Online and Instore

Following Sephora’s acquisition of FeelUnique in June 2021 for £132m, the beauty chain will now be rebranding FeelUnique’s website to Sephora, ahead of a London retail opening in Spring 2023. The chain currently has more than 2,700 worldwide across 35 countries.

As of October 17, FeelUnique’s website will become Sephora.co.uk, it is expected that the two FeelUnique physical stores in Jersey will also be transformed into Sephora stores.

Chris de Lapuente, chairman and CEO at Sephora, commented: “At Sephora, we innovate every day to build the most loved beauty community. We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.

“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.

“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion.

“The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know-how and creativity. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”

Popular brands sold at Sephora in the US include Pat McGrath Labs, Fenty Beauty, Gisou, Glow Recipe, Milk Makeup and Make Up For Ever.