The App That Is Promising to Bring Authenticity Back to the Oversaturated Beauty Market

I think we can all agree—the beauty market is oversaturated with beauty products and superficial beauty claims, with even experts struggling to find their way. After one too many skincare letdowns and products that didn’t justify their cost, I often feel put off buying a new product, just to end up disappointed. But what if it were possible to have a map to the holy grail? Not just any holy grail, but one specifically tailored to your skincare needs.

That’s the promise of We Are Eves—a platform dedicated to genuine, user-generated beauty product reviews. Founded with the mission to inject honesty into the beauty industry, the app serves as a tool for consumers seeking reliable product information. As they expand, they're looking to offer skincare recommendations tailored specifically to your needs, based on years of data. The impact on the future of the beauty industry sounds almost too good to be true.

We Are Eves offers a comprehensive review platform where users can read and write candid reviews on a vast array of beauty products. From skincare to haircare, the app covers almost every category imaginable. Users can filter reviews to see feedback from people with similar beauty profiles, enhancing relevance. With information gathered from over 140,000 users, the dataset is impressive and game-changing.

Esther Leloux, Julie Hotchkin, and Quint Mouthaan, founders of We Are Eves, launched the brand in 2019 to challenge the industry's norm of elusive marketing, aiming instead to empower consumers with truthful product insights. The app encourages a community-based approach where honesty leads, allowing users to share real experiences and find products that suit their needs. Distinct from other platforms, We Are Eves emphasises non-sponsored, authentic user feedback, avoiding bias often seen in brand-sponsored content or paid reviews.

AI is constantly shaping the beauty industry, and We Are Eves has tapped into this resource. The platform uses AI to improve user experience by matching products to user profiles based on detailed personal beauty data, ensuring recommendations are both personalised and relevant. With specific AI-driven recommendations coming soon, imagine searching for a hair mask and being recommended one specifically for your hair type, based on reviews from thousands of consumers with similar hair—all genuine, authentic, and unsponsored.

You might think that the biggest challenge for the brand would be discerning genuine reviews from fake ones, but We Are Eves is well-equipped to fight bots and AI-generated content to ensure authenticity. The system flags suspicious activity and allows members to report suspicious reviews, while the team continuously monitors content.

Last year, We Are Eves raised significant funding to expand its services internationally, recognising the potential to influence the broader global market. As the company continues to develop, it aims to offer a crowdfunding option so customers can not only access honest product information but also own a part of We Are Eves. With plans for further technological advancements and international expansion, the platform aims to remain at the forefront of transparency in the beauty industry, helping users make informed decisions while supporting brands in navigating the digital landscape effectively.

We Are Eves is more than just a beauty app—it’s a movement towards transparency and trust, enabling users to navigate the cluttered beauty landscape with confidence and ease.

You can sign up and start reviewing on the platform here.