Your Guide To 'Very Demure' Beauty

‘Demure’ beauty. This beauty buzzword has taken TikTok by storm with more than 78,000 posts published on this trend, it is all about achieving a look that is mindful, cutesy and effortless. Think classy and elegant, ‘very demure’ is a subtle and understated charm that captivates through grace for a very natural aesthetic vs bold colours and statement looks. Here we have broken down our favourite products to help you achieve that ‘very demure’ aesthetic whilst nourishing your skin and hair…

Subtle Energies Pure Rose Hydrosol

Welcome your key to unlock that natural ‘lit from within’ complexion, in just three spritz. Whilst being a hydrating toner with anti-inflammatory properties to soothe skin, calm irritation and reduce redness, this multi-purpose spray leaves skin with a subtle, yet gorgeous glow. Distilled from a high altitude Rose, this gentle rejuvenator will restore skin while the delicate floral aroma will nurture and comfort your senses and energise the heart chakra.

Available at Subtle Energies for £36

The Soft Volume Lash

The Soft Volume Lash offers a refined touch of definition and grace for those who appreciate understated beauty. Meticulously crafted to provide gentle yet impactful volume, these lashes enhance your natural allure with delicate fans that outline your eyes softly. With easy application and lasting wear, it’s an ideal choice for effortless elegance.

Available at bonded-products for £25

Only Curls Curl Refresh Spray

Tame frizz and say goodbye to bad curl days with this hydrating and conditioning refresh spray. This miracle mist revives and reactivates all curls and waves, leaving curls defined, soft and with a lustrous shine. Formulated with Avocado Oil, Quinoa Protein, Pro-vitamin B5, and Rice Water, the Only Curls Curl Refresher Spray acts as a hair tonic, feeding locks the protein they need to stay hydrated and happy.

Available at Only Curls for £18

Olverum Bath Oil

The core of being ‘very demure’ is being very mindful, and aware of your surroundings and mindset. Rich with a blend of carefully curated essential oils such as; Lavandin, Eucalyptus, Lemon and Rosemary, the Olverum Bath Oil is everything you need to unwind, practise mindfulness and wash away the stress of the day. Not only a treat for the mind, this oil is ultra-indulgent for the skin, leaving it silky, soft and supple.

Available at Olverum for £78

Floral Street Wonderland Peony Eau De Parfum

Embrace and showcase your cuteness with Floral Street’s Wonderland Peony Eau De Parfum. This fruity, light and floral perfume literally contains candy floss (how much more cutesy can you get?), Pink Peppercorn, Pink Berries and Pink Guava. What’s more, every perfume is contained within a completely reusable, recyclable and biodegradable box that contains at least 1 up cycled coffee cup.

Available at Floral Street for £110

Rhode Peptide Lip Tint -

Rhode Peptide Lip Tints offer a timeless look with minimal effort. The sheer-but-buildable colour melts onto lips for a hint of tint and a classy gloss finish. The nourishing, fragrance-free formula leaves lips feeling hydrated with the product’s skin-first ingredients such as Shea Butter and Babassu. Shade Ribbon - Sheer Pink, will leave your lips glossy with a soft, natural tint - very demure.

Available at rhode for £18